Survey Reveals 47% of Manufacturers Experience Production Downtime Due to Labeling Disruptions

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Loftware’s Survey Shows Lack of Effective Barcode Labeling Solution in Manufacturing Supply Chain Results in Customer Dissatisfaction and Lost Revenue

Loftware, Inc. enterprise lifecycle printing logo.

Loftware, Inc. the global leader in Enterprise Labeling Solutions.

"One of the rising challenges for most manufacturing organizations, especially those with complex supply chains, is how to manage barcode labeling on an enterprise level to ensure supply chain accuracy, speed, and cost effectiveness.”

Loftware, Inc., the global leader in Enterprise Labeling Solutions, today announced availability of a report uncovering the challenges manufacturing professionals face when it comes to barcode labeling in a global supply chain. The findings show how poorly equipped manufacturers are to handle today’s labeling challenges, revealing that nearly half of those polled (47%) are experiencing significant and costly disruption to their manufacturing process due to their existing labeling method.

The survey, which polled approximately 175 professionals from global companies, also showed 84% of respondents said meeting customer specific requirements was the single most challenging aspect of labeling today. When asked what other requirements organizations found to be the most difficult to meet, almost 75% of all respondents listed product specific requirements and nearly 45% stated label print speed.

“One of the rising challenges for most manufacturing organizations, especially those with complex supply chains, is how to manage barcode labeling on an enterprise level to ensure supply chain accuracy, speed, and cost effectiveness,” stated Josh Roffman, Loftware Vice President of Product Management. “The cost of not reassessing the demands of labeling in the “new” supply chain is very high. Mislabeling, inefficient offline labeling processes, a myriad of redundant and unnecessary label designs, and poor integration of multiple labeling data sources add up to wasted labor resources, customer fines, returns, delayed shipments, and ultimately loss of business,” he added.

The need to address print speed is apparent, with 92% of survey respondents reporting that they must interrupt their operations to reprint labels, with half saying this is due to incorrect label data. Additionally, 55% of those polled are still generating labels through manual processes, making it difficult to address variability in labeling. When asked what type of “negative consequences” their company has experienced for “inadequately labeled or mislabeled products,” participants showed that over 43% faced customer related issues such as dissatisfaction and loss of business.

To get a copy of the full report or to offer the report to your readers, please go to Manufacturing Labeling Survey Report. To find out more about how Enterprise Labeling can help manufacturing organizations meet complex labeling requirements go to Loftware’s Manufacturing Industry page.

About Loftware
Loftware, Inc. is the global market leader in Enterprise Labeling Solutions with more than 5,000 customers in over 100 countries. Offering the industry’s most comprehensive labeling solution, Loftware’s enterprise software integrates SAP®, Oracle® and other enterprise applications to produce mission-critical barcode labels, documents, and RFID Smart tags across the supply chain. Loftware’s design, native print, and built-in business rules functionality drives top line revenue, increases customer satisfaction, and maximizes supply chain efficiency for customers. With over 30 years of industry leadership, Loftware’s Enterprise Labeling Solutions and best practices enable leading companies to meet their customer-specific and regulatory requirements with unprecedented speed and agility.

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Maureen Perroni
Loftware, Inc.
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