“…That the intensity of cravings for cigarettes had more to do with the psychosocial element of smoking than with the physiological effects of nicotine as an addictive chemical.” Dr. Reuven Dar, of the Tel Aviv University Department of Psychology,
Los Angeles, CA (PRWEB) December 18, 2015
The Kerry Gaynor Method is a smoking cessation program used by a number of high-profile celebrities who struggled with finding ways to quit the habit. Kerry Gaynor, a world-renowned hypnotherapist, has helped several patients with their smoking addiction through hypnotherapy. Over the past 33 years, he has developed the method to help smokers who need the help but can’t afford to pay for costly therapy sessions.
Now, what was once only available to celebrities and high net-worth individuals, is available to all consumers. For a limited time starting today, The Kerry Gaynor Method is offering a 50% discount to help smokers quit smoking.
It is believed that Kerry Gaynor’s success is due to his attempt on treating the addiction as less of a physical addiction, but more of a mental habit. For so long, cigarette addiction has been highlighted as a purely biological problem. Gaynor chose to look at its history; developing a method to approach recovery differently.
The tobacco industry was successful until the correlation between smoking and the cause of lung cancer was pointed out. In 1964, Surgeon General Luther Terry announced in his report that there was “…a causal relationship, between heart disease and cigarette smoking.”
His report drew the public’s attention to the physiological effects of the smoking habit, causing the fight between the tobacco industry and anti-smoking organizations. In 1971, public health advocates found it harder to find funding to broadcast anti-smoking ads over the airwaves. This fiscal crisis gave tobacco companies an advantage and the number of smokers began to steadily rise again.
In fact, YahooNews.com published an article in 2013, which featured a study that showed how some anti-smoking ads have actually triggered the desire to smoke, rather than motivate to discontinue the habit. As described in this same article, the ad will display objects or behaviors that engages the audience and make anti-smoking more relatable. However, for smokers, once they see these scenes or “cues,” they are visually engaged and are distracted from “processing audio and non-visual cues.” This weakens the message of the ad and instead, encourages the viewer to light another cigarette.
These messages are then paired with other ads that emphasize how “…the cigarette is dangerous, addictive, and deadly.” This declaration of how powerful the cigarette is has been the focus of the anti-smoking ads, according to the National Library of Medicine. It perpetuates the idea that cigarettes can control the smoker and brings our question full-circle: should public health advocates use fear tactic and remind smokers of how nicotine is alarmingly addictive? These messages combined will inevitably cause smokers to succumb to the cravings and forego the will to quit. They will ask themselves: “If it’s next- to – impossible, then why try?”
As recorded by QuitRunChill.org, the withdrawal symptoms of quitting only takes 2-4 weeks, though some may take longer. However, for most smokers, 3-7 days after the last cigarette, the physical nicotine withdrawal doesn’t take long to run its course. Recent studies are finding that nicotine itself, though addictive, is not as physiologically addictive as we once thought. Dr. Reuven Dar of the Tel Aviv University conducted research exploring the physical-mental symptoms associated with quitting. His published findings were recorded on Science Daily, and he found that “the intensity of cravings…had more to do with the psycho-social elements of smoking…”
Studies like this further support the idea that the addiction from smoking is more of a mental habit and should be treated as such. This could be the reason why nicotine patches, gum, and other products simply have a dismal success rate. Counseling and hypnosis have proven to be effective and much preferred. According to a study on Reuters, success rates with hypnosis were between 20% and 45% whereas nicotine cessation products only saw 9% success rate.
Smokers need to understand that breaking the habit comes down to not just physically being rid of the addiction, but more of a commitment towards a mental choice. The problem stems from a desire to smoke. As one addresses the problem from this standpoint, long-term sobriety will be well within reach.