The Vanella Group, Inc. CEO, Mari Anne Vanella, listed in Top 3 of "40 Most Inspirational Leaders in Sales Lead Management"

Share Article

Executives from Hubspot,, Goldmine, CheckPoint, Vanillasoft,The Vanella Group, Inc. and others are listed in the 2015/2016 "40 Most Inspirational Leaders in Sales Lead Management"

Indentifying Sales Cycles  for Technology Companies

Sales Development and Lead Gen for enterprise tech

Sharing our knowledge is an important aspect of transforming lead management in 2016

Today The Vanella Group, Inc. announced that CEO, Mari Anne Vanella, is listed in the Top 3 of the "40 Most Inspirational Leaders in Sales Lead Management" sponsored by Outward Media, PointClear, and the Sales Lead Management Association.

Inspiring leaders in sales and pipeline management are often the disrupters who challenge the status quo and bring fresh leadership that makes salespeople and marketers more efficient.

"With the significant shift in B2B selling over the last 10 years, a new paradigm needed to be established for how to engage and manage relationships." says Mari Anne Vanella, "We created a unique methodology to identify, engage, and manage relationships for revenue growth that is proven and consistent. The "old-school" tactics sales and marketing teams traditionally used to manage their pipeline became less and less effective; a new vantage point needed to be taken to address the permanent shift in B2B sales."

Those who master sales lead management accelerate growth and stop the situation of having to generate a huge volume of leads to close a much smaller number of deals because of the significant leakage in pipeline. The SLMA believes true inspirational leadership on this topic is based on thought leadership applied to real-world action that gains results.

“Those who give unselfishly are inspiring leaders for us all to follow and Mari Anne Vanella of The Vanella Group, Inc. is in this group. She speaks, writes, mentors, and teaches while staying in the forefront of sales pipeline growth. She knows from experience that sales lead management is revenue management" Says Jim Obermayer, President of the Sales Lead Management Association.

“I have been acutely aware of the changes in B2B sales and continually aligned our solution to what was really happening in the marketplace. Our clients have again and again found what we do for them to be the most effective sales development effort they use" says Mari Anne Anne Vanella.

Mari Anne has over 25 years of sales and marketing experience and has established herself and her firm, The Vanella Group, Inc., as the go-to partner in the industry for enterprise tech sales and marketing teams to build pipeline. Over the last 15 years she has forged partnerships with Salesforce, Marketo, Squirro, and other key sales enablement resources. She wrote the best-selling book "42 Rules of Cold Calling Executives" which hit #1 in it's category on Amazon. She has been a speaker 3 years in a row at Dreamforce in featured sessions, has been listed the "20 Women to Watch in Sales Lead Management" 5 years in a row, and has received numerous awards and industry accolades. You can see her full bio here.

Follow Mari Anne on Twitter @vanellagroup

About The Vanella Group, Inc.
The Vanella Group, Inc. is the only provider of High-Touch/High-Quality Telesales-based Lead Generation Solutions for Enterprise Technology companies that overachieves traditional lead gen programs 5x above industry standards. Now in their 15th year, they have delivered opportunity-based programs for companies such as HP, Hitachi, Hughes, SAP, and many other enterprise tech providers. Their programs are uniquely designed to be performance-oriented using a peer-to-peer engagement model to engage with real opportunities. For more information, visit Watch our explainer video here.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Joe Tosi
The Vanella Group, Inc.
+1 (888) 335-0340 Ext: 2
Email >

Mari Anne Vanella
Follow >
The Vanella Group, Inc.

Visit website