Complimentary Hipstripes Gift Boxes Are Mysteriously Placed in New York City Coffee Shops

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'Tis the week before Christmas, and throughout NYC a surprise gift is waiting in a place you might be!

During the week before Christmas, a frisky team of elves from the new underwear brand Hipstripes will be placing brightly colored gift boxes in coffee shops throughout New York City. The black and yellow striped gift packaging is recognizable the minute it's spotted, and anyone who discovers one of the packages is invited to enjoy an unexpected holiday gift from this adventuresome young company.

Clues about the coffee shop locations will be revealed through Hipstripes social media, starting Friday, December 18. Multiple gift packages will be dropped each day, at various surprise locations, in morning and afternoon time slots, which will be posted.

Based in New York City, Hipstripes is a new line of underwear for men and women inspired by the urban landscape. The brand features a black and yellow "caution tape" theme with a variety of flirty messages on the waistband, such as "Slippery When Wet" or "Caution Hot" for women, and "Heavy Equipment" or "Explosives" for men.

Hipstripes is the brainchild of industrial designer Eyal Ungar, a long-time upper west side resident. "Our underwear is truly a product of New York City, and we wanted to share the fun with all our fellow New Yorkers during the holidays," says Ungar.

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Eyal Ungar
since: 10/2011
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