Anseatic Alliance delivers 40 million European technology buyers to technology marketers

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The Register and Heise Medien provide cross-territory audiences from a single service point, programmatically or direct

Our goal is simple - work with marketers to help them achieve their goals - Paul Hylden

Two of Europe's most influential technology publishers today, 15 December 2015, announce the Anseatic Alliance, a digital platform that provides unmatched reach across premium IT Professional and Decision Maker audiences through Western Europe.

The Anseatic Alliance brings together founding partners Situation Publishing, owner of The Register, and Heise Medien, to provide cross-territory audiences and targeting from a single service point.

The Alliance launches in Beta from today and will offer advertisers the opportunity to access display inventory from the Western European market, across fully owned premium titles, through direct and programmatic trading.

The Alliance delivers these benefits to advertisers:

Premium Reach Across Premium Publishing
The combined portfolios of Europe's leading technology publishers, their expert content, and their massively engaged audiences give advertisers access to more than 40 million of the most valued IT Professionals and Decision Makers in western Europe.

Trusted Heritage
The publishers behind the Anseatic Alliance, and its future members, provide decades of publishing experience, a rich heritage of delivering inspirational and award winning content for the readers and campaigns for their advertisers.

Reassurance
The Anseatic Alliance provides focussed, demonstrable reach across real IT Professional and IT Decision Maker audiences and wholly owned, trusted publications.

Unrivalled Targeting
Publishers in the Anseatic Alliance are committed to sharing their first party data to provide hyper-targeted, cross territory opportunities.

Single Service Point
The Anseatic Alliance provides a uniform single buying point for a growing suite of digital solutions and audiences across Western Europe.

"We are excited to be working with our colleagues at The Register and the new opportunities that will present themselves for us and our clients. Our objective is to continue to build the reach of the Anseatic Alliance by adding new publishing partners in the near future and therefore offer both readers and IT/Tech vendors a unique, pan-European premium product" states Jörg Mühle, Vice President Sales and Executive Board Member of Heise Media.

"The Anseatic Alliance is a fabulous initiative for B2B tech marketers and agencies. Our goal is simple - work with marketers to help them achieve their goals. We will do this by combining and optimising the best B2B tech audience data in Europe, allowing us to segment and target enterprise buyers they really care about," said Paul Hylden, Commercial Director at Situation Publishing.

For more information, call 0203 714 1078 or visit http://www.anseatic.com

The Register is, alongside Heise, one of the leading online news publications for IT professionals as well as one of the most read and influential content platforms in the IT world.

Heise Medien is synonymous with high quality and independent journalism. Alongside two successful IT titles in c'T and iX Heise also publishes the forward-looking technology magazine Technology Review as well as the multiple award winning online magazine Telepolis. Heise Medien is a division of the Heise Gruppe.

The Register is one of the world's largest technology publications, reaching more than 10m IT Professionals and Decision Makers globally.

The Register and its contents are Copyright © 2015 Situation Publishing Ltd. All rights reserved.

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