Find New Solutions to Everyday Laboratory Challenges at the New

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The new website features guided navigation, improved search tools, user reviews, and the integration of H-B Instrument brand products to improve the laboratory products shopping experience.

Our Guided Navigation helps users discover tools that can add real value to their specific work processes.

People who know the Bel-Art - SP Scienceware brand often describe its wide range of products as the 'Everything store for scientists.' The new is designed to make a trip to the 'everything store' more efficient, more valuable and more interesting.

"Everything stores are great, but they need to be well organized, and even more so when it's a virtual store," says Shirley Miller, Director of Marketing for SP Industries, home of the Bel-Art - SP Scienceware brand. "With the launch of the new platform, we have created guided navigation based on how our customers use our products in the field. Each product has up to 3 pathways based on Applications such as Cell Biology or Chemistry and by Market Segments including Petro-Chemical and Pharmaceutical and Biotech."

"Part of the Bel-Art and H-B Instrument brand value is our unique, often patented products that solve specific pain points in the laboratory process. The challenge is, people often don't know how or where to look for these tools and may not even realize they have been invented. Our Guided Navigation helps users discover tools that can add real value to their specific work processes."

Improved site navigation is just one of many updates made during the redesign. Miller noted, "One of our key objectives was to improve 'Visitor Experience and Engagement.' This included navigation, search, content, responsive design to fit screens from desktop to cell phone and the overall shopping experience whether they choose to shop directly on or navigate to a partner web site through our Dealer Locator."

Additional new features include a much more powerful on-site search tool, user reviews, and the integration of into the site, including all H-B Instrument product families and support content. All products are displayed by family for easier review, and rich product content includes videos, multiple photos, instructions, SDS information, white papers and more as applicable.

Miller ended with an acknowledgement that the launch of a new site is really just a new beginning. "Every web master knows building a web site is a project that is never done. A great web site is a resource that our customers can rely on 24/7. Content updates, functionality enhancements, data analysis, SEO and promotion are part of our on-going commitment to our valued customers including those we haven't yet met!"

Research, industrial and healthcare professionals rely on SP Scienceware for their sample handling needs. Sold worldwide, Bel-Art and H-B Instrument brand laboratory supplies include over 5,000 items from safety wash bottles to fume hoods, thermometers, racks, desiccators, hydrometers, ice buckets, scoops and spoons. Custom calibration services, plastic molding, specialty coatings and wire manufacturing are also available. Wilmad-LabGlass brand laboratory glassware complements Bel-Art and H-B Instrument with over 7000 items including NMR and EPR consumables and specialty glassware, as well as custom fabrication for individual glassware, glass repair services and OEM glass parts.

SP Scienceware is a division of Warminster, PA based SP Industries which also include SP Scientific laboratory, thermal management, and pharmaceutical production equipment and SP Ableware aids for daily living.

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Teri Rocco
Bel-Art - SP Scienceware
+1 (973) 694-0500 Ext: 4229
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