Confirmit Receives 2015 Customer Experience Innovation Award

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Confirmit Genius™ recognized for its innovative text and social analytics capabilities

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Confirmit, the leading global solutions provider for Customer Experience, Voice of the Employee and Market Research, announced today that TMC, a global, integrated media company, has named Confirmit Genius™ a winner of the 2015 Customer Experience Innovation Award presented by TMC’s CUSTOMER magazine.

The 2015 Customer Experience Innovation Award recognizes best-in-class companies setting the standard in delivering exceptional customer experiences, and based on positive customer and prospect feedback, Confirmit Genius does exactly that. Confirmit Genius is a text and social analytics solution that finds hidden insights in large volumes of free-form text.

“We recognize how difficult it is for organizations to gain insight from the massive volumes of feedback and content they gather,” explains Terry Lawlor, EVP of Product Management at Confirmit. “With Confirmit Genius our customers are able to integrate their social media feeds—in addition to other information captured in Confirmit Horizons—into Confirmit SmartHub™, the industry’s first real customer engagement hub. With all of this data at their fingertips, they’re empowered to make informed and strategic business decisions.”

Confirmit Genius uses advanced statistical techniques to assign categories and determine the sentiment by category for all types of unstructured text, including verbatim survey responses, social media feedback, web analytics, call center records, CRM data and more. Two editions of the product are available: Confirmit Genius Text Analytics, which provides categorization and sentiment analysis for free-form text; and Confirmit Genius Social Analytics which captures social media feeds, online media feeds, forum comments, blogs and more, and provides a powerful environment for analyzing this data.

“Congratulations to Confirmit for receiving a 2015 Customer Experience Innovation Award. Confirmit Genius has been selected for enhancing the customer experience and improving business relationships,” said Rich Tehrani, CEO, TMC. “We’re pleased to recognize this achievement.”

About Confirmit

Confirmit is the world’s leading SaaS vendor for multi-channel Voice of the Customer, Voice of the Employee, and Market Research solutions. The company has offices in Oslo (headquarters), Chengdu, Cologne, Grimstad, London, Moscow, New York, San Francisco, Sydney, Vancouver, and Yaroslavl. Confirmit’s software is also distributed through partner resellers in Madrid, Milan, Salvador, and Tokyo.

Confirmit powers Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Airways, Cross-Tab, Dow Chemical, GfK, GlaxoSmithKline, GMO Research, JTN Research, Keep Factor, Morehead Associates, Nielsen, Research Now, RONIN, Sony Mobile Communications, Swisscom and The Wellcome Trust. Visit for more information.


Since 1982, CUSTOMER magazine (formerly Customer Interaction Solutions) has been the voice of the call/contact center, CRM and teleservices industries. CUSTOMER has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, CUSTOMER strives to continue to be the publication that holds the quality bar high for the industry. Please visit

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