PMBC Group Selected as Mobile Payments Company Minkasu's PR Agency of Record

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Campaign to Focus on Driving Awareness Around Secure Mobile Payments

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We are thrilled to be partnering with a true innovator in mobile payments and look forward to executing a phenomenal campaign.

PMBC Group, a Los Angeles-based publicity firm specializing in tech clients, today announced the signing of Minkasu, a strategic account win for the agency’s expanding mobile payments practice. PMBC group is responsible for generating awareness of Minkasu’s mobile payment solution which enables consumers to pay with their smartphones securely on any device, anywhere. Additionally, PMBC will focus on boosting visibility of Minkasu’s co-founders, Anbu Gounder, Subbu Lakshmanan and Naveen Doraiswamy, as innovators in the industry.

“Shopping cart abandonment is a huge issue for e-commerce companies and results in billions of dollars in lost revenue each year,” says Ola Danilina, founder and CEO of PMBC Group. “Minkasu’s technology makes the check out process simple and secure for both the consumer and retailer, resulting in higher conversions and increased customer satisfaction. We are thrilled to be partnering with a true innovator in mobile payments and look forward to executing a phenomenal campaign.”

To support Minkasu’s business goals, PMBC will develop and execute a multi-platform business, tech and consumer media campaign. PMBC will leverage the respective backgrounds and experiences of the Minkasu co-founders to place them in conversations about security, m-commerce, e-commerce, retail and software innovation.

Founded in 2014, Minkasu employs patent-pending technology to provide a more secure solution to mobile, online and in-store transactions. Through tokenization, ID verification and fingerprinting, the mobile payment solution eliminates the need for a username, password or lengthy credit card information. Minkasu does not store nor share users’ credit card information, ensuring safety and security for both users and merchants.

About PMBC Group
PMBC Group is a leading technology PR firm based in Los Angeles, servicing clients across the globe. Acting as an extension of a client’s team, PMBC develops and executes results-driven campaigns designed to elevate business profiles, attract investment, establish credibility and increase brand awareness. Areas of expertise include apps, software, adtech, fintech, consumer electronics and more.

For additional information, visit http://www.PMBCGroup.com and follow on LinkedIn, Twitter, Instagram and Facebook.

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Lisa Inouye
PMBC Group
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