Having Fun with Finance in Mediaplanet’s “Financial Wellness” Campaign

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Mediaplanet today announces distribution of its very first cross-platform edition of “Financial Wellness.” Mediaplanet is working in collaboration with Jump$tart, National Credit Union Foundation, Operation Hope and many more to provide financial education to the public and empower them to achieve financial independence in the near future.

The print component of “Financial Wellness” is distributed within this Thursday’s edition of USA Today, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To export the digital version of the campaign, click here.

Operation Hope’s founder and CEO John Hope Bryant appears on the cover of the print publication, and the article featured on the centerfold showcases his collaboration with legendary composer Quincy Jones and civil rights icon ambassador Andrew Young. Together, they join the fight to end financial illiteracy by encouraging entrepreneurship among youth and providing them competitive platforms to begin honing their skills sooner.

This campaign was made possible with the support of National Endowment for Financial Education, Jump$tart Coalition, Operation Hope, FINRA Foundation, Society for Financial Education and Professional Development, National Credit Union Foundation, MetaBank, Bizkid$, American University and many more.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

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Victoria Aldrich
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