Mediaplanet’s Joins BizKid$’ Fight Against Financial Illiteracy with “Financial Literacy” Campaign

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Mediaplanet today announces distribution of its third cross-platform edition of “Financial Literacy” that will be distributed nationally in print and digital. Just in time for the holiday season, Mediaplanet is collaborating with Jump$tart Coalition, National Credit Union Foundation, Bizkid$ and many more to provide financial education to the public and work to end financial illiteracy.

Mediaplanet today announces distribution of its third cross-platform edition of “Financial Literacy” that will be distributed nationally in print and digital. Just in time for the holiday season, Mediaplanet is collaborating with Jump$tart Coalition, National Credit Union Foundation, Bizkid$ and many more to provide financial education to the public and work to end financial illiteracy.

The print component of “Financial Wellness” is distributed within this Thursday’s edition of USA Today, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To export the digital version of the campaign, click here.

This campaign was made possible with support from BizKid$, Jump$tart’s financial literacy program for youth. It offers a television series, online resources, a free financial literacy curriculum for teachers and much more, focusing on lessons about personal financial management for youth. Bizkid$ provides engaging content wherein kids teach kid about the importance of managing money and entrepreneurship. It is the first national public TV series of its kind and is paving the way for others to follow in its footsteps to combat financial illiteracy among our future generations.

About BizKid$
Bizkid$ launched in 2008 and in an average year reaches 9.6 million viewers, with its award-winning TV series featuring kids teaching kids about money management and entrepreneurship. As a leading national financial literacy initiative, its overall goal is to educate youth on the importance of managing finances and developing the smarts to achieve economic stability in the future.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Victoria Aldrich
Mediaplanet
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