WeWIN Boost Platform Integrated into American Red Cross Hurricane, Earthquake & Flood Apps

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WeWIN, the award-winning engine behind the American Red Cross Blood Donor and Emergency apps, today announced the integration of the Boost Platform into the Hurricane, Earthquake and Flood apps from the Red Cross.

WeWIN's Boost Platform in Red Cross Hurricane, Earthquake & Flood Apps

WeWIN Boost Integrated into Hurricane, Earthquake & Flood Apps

The simplicity and efficiency provided by WeWIN’s Boost Platform in onboarding brands has streamlined the process of integrating sponsorship opportunities into our mobile apps,” said Paul Munn, Senior Product Manager, Mobile Strategy, at Red Cross.

WeWIN’s Boost Platform enables brands to connect their fans with the causes they care about through unique sponsorship branding in-app. “WeWIN is proud to be a part of the Red Cross mobile apps expanding our Boost Platform into the remaining emergency preparedness apps,” said Syd Dufton, WeWIN CEO. “No matter what disaster one encounters, app users will find relevant and pertinent information from the Red Cross and brands on how to handle emergency situations.”

The inclusion of the Boost Platform in the Hurricane app allows sponsors to reach their fans and inform them of necessary steps to prepare for and survive a hurricane. The Hurricane app has been essential to Red Cross supporters as was evidenced during Superstorm Sandy when downloads jumped, pushing it to the top position as the number one free weather app, number 2 of all free apps, generating 400,000 new downloads, 8 million mobile page views and 6 million weather alerts.

The Red Cross offers more than just a way to track seismic activities. With the Earthquake app, you’ll be able to find out where the nearest shelter is, prepare ahead of time for disasters and send “I’m Safe” alerts to concerned family members with just one tap.

Get your family and home ready for a flood with the Flood app. The Red Cross Flood app is the complete solution you need to understand and prepare for flooding and all that comes with it and provides preloaded content in case the user is without reception or an internet connection.

With almost 2 million downloads across all three apps, the Hurricane, Earthquake and Flood apps are available for free from the Red Cross on the iTunes app store as well as on Google Play.

The Boost Platform premiered in the Red Cross Emergency app, featuring DKI, the largest disaster restoration contracting organization in North America with over forty years of service of restoration services, returning damaged property to its pre-loss condition quickly and efficiently. DKI is a sponsor in Tornado, Hurricane, Earthquake and Flood apps along with Emergency.

“The simplicity and efficiency provided by WeWIN’s Boost Platform in onboarding brands has streamlined the process of integrating sponsorship opportunities into our mobile apps,” said Paul Munn, Senior Product Manager, Mobile Strategy, at Red Cross.

About WeWIN

WeWIN, based in New York City, specializes in fully customizable solutions for integration into mobile apps and ecommerce systems engaging customers any place, any time. WeWIN offers brands, charities and nonprofit organizations a way to thank their donors and retailers a way to engage fans with the causes they care about. For more information about WeWIN and its commitment to powering the next generation of giving, visit http://www.WeWIN.com. Or connect with WeWIN on Facebook, Google+, LinkedIn, Pinterest and Twitter.

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Mary Litchhult
WeWIN
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