YourMembership and Informz Integration Now Live

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YourMembership, a leading provider of software solutions for associations, announces integration with Informz is now available.

YourMembership, the leading cloud-based software solutions provider for associations with 4,300 association customers, representing 20 million members, announced that its member engagement platform is now integrated with the Informz email marketing and marketing automation platform. This partnership provides a robust integration for clients, enabling them to customize the subscriber experience and create efficiencies for their teams.

“With the difficult task of trying to reach over 170 million millenials and generation Xers -- both current and future members -- the Informz and YM partnership will serve to break through the clutter of digital marketing for those accustomed to receiving information electronically, while still communicating the value of actionable insights to association marketers in a simplified, user-friendly platform," says JP Guilbault, CEO of YourMembership, "The final integration of the Informz and YourMembership partnership will increase the capabilities and process of identifying easy to use solutions that produce results, as well as delivering personalized communications to relevant audiences.”

YourMembership’s membership management software, career centers, marketing tools and learning management systems lay the foundation for a simpler, more efficient engagement program. Its innovations help people and organizations succeed faster, grow stronger, and communicate better by enabling data-driven, personalized interactions.

Informz offers email marketing and marketing automation platform that enables associations and nonprofits to improve engagement and manage online communications all from one interface. Features of the YourMembership platform include a drag-and-drop email designer, a virtual whiteboard for building automated, multi-step email campaigns, engagement scoring, and more. The YourMembership platform easily integrates with Informz Inc, enabling organizations to eliminate manual processes and improve efficiencies while increasing the ability to target and personalize email messages.

Dan Gaertner, Chief Product Officer at YourMembership adds, "Associations are continuously challenged to find and attract new members while keeping their existing member base engaged in new and creative ways. Through our integration with Informz, our customers will be able to leverage the strength of their YM member community with the flexibility of Informz email marketing tools to personalize member communications like never before.”

The integration between YourMembership and Informz empowers users to:
     • View email activity history and preferences within YourMembership for a complete picture of member engagement.
     • Personalize mailings using YourMembership data fields.
     • Target mailings using the most up-to-date data in the CRM.

“The YourMembership and Informz integration is a game changer,” said Joe Tyler, CEO at Informz. “We are proud to partner with a like-minded company committed to making our clients’ lives easier. Our clients will now have access to an advanced relationship management solution allowing them to enhance relationships by easily preparing and sending targeted messages throughout the member lifecycle.”

Associations utilizing this integration will be empowered to take their email marketing and communications to the next level. For more information, visit

About YourMembership
Established in 1998, YourMembership helps associations, organizations, publishers and other companies around the world provide more value to their users, drive non-dues revenue through innovative career centers and buyers guides, increase their relevance through innovative engagement tools, and enhance overall operational efficiencies. YourMembership's SaaS-model membership management solution provides associations with the tools they need to effectively brand their organizations, engage their customer bases, and streamline their administrative processes. As the globe's largest provider of membership management and association management software, YourMembership now provides comprehensive membership solutions to over 4,300 customers in 32 countries.

About Informz
Informz is a leading provider of digital marketing solutions to the association and nonprofit industries. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their members and constituents, and receive valuable feedback to refine future action. The Informz portfolio of solutions includes email marketing, marketing automation and consulting services.
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Giselle-Marie Roig
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