Retailers place tremendous value on tools that could unify their prices and promotions
Miami, FL (PRWEB) December 18, 2015
Retail Systems Research, LLC today released its findings from its 2015 Benchmark Report, Merchandising 2016: Big Changes Coming. The report, based on a survey of 113 retailers, finds that new consumer shopping behaviors have made the merchandising process infinitely more difficult. As a result, retailers are crying out for a better understanding of consumer demand.
Unfortunately, their understanding of the tools and techniques to improve their chances dramatically lags behind their appetite.
The research is available for free download (registration required).
"The world of retail merchandising is a microcosm for the industry at large,” says Steve Rowen, managing partner at RSR Research and co-author of the report. "As it becomes increasingly difficult for retailers to find unique products to sell, the choices retailers must make about what to sell and when become all that much more critical. How a retailer merchandises is a strong indicator of how successful the entire enterprise will be."
Key Findings include:
- Retailers place tremendous value on tools that could unify the price and promotions they are running across all of their touchpoints with consumers.
- A surprising percentage of retailers want to change their organizational structures.
- The best performing retailers want their data to become actionable faster; their most frequently cited inhibitor is the need for speed from data feeds to output planning and action systems.
- All sorts of retailers are planning big changes to their portfolios. In fact, a significant percentage of retailers are contemplating a refresh of core merchandising systems.
Merchandising 2016: Big Change Coming contains analysis of the business drivers, opportunities, and organizational constraints surrounding retailers’ merchandising operations. It also offers baseline recommendations for navigating merchandising in the modern retail environment. The report is part of RSR Research's ongoing efforts to provide market intelligence on retail technology trends, is sponsored by SAP, and can be downloaded here:
About RSR Research: Retail Systems Research (“RSR”) is the only research company run by retailers for the retail industry. RSR provides insight into business and technology challenges facing the extended retail industry, and thought leadership and advice on navigating these challenges for specific companies and the industry at large. To learn more about RSR, visit http://www.rsrresearch.com.
RSR Research, LLC
Linda Wolfe, 774-284-4679