Mediaplanet Enlists Whistle to Help Promote Pet Safety

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Mediaplanet today announces the return of a fan-favorite campaign: “Pet Wellness.”

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a device that connects to a dog’s collar to measure key health indicators including activity and rest

The latest installment once again provides pet parents with the latest insights and trends in the blooming field of pet wellness. With the support of celebrities, thought leaders and top industry associations like Whistle, this campaign educates and inspires readers to take the necessary action to ensure all animals in the United States receive the vital care that is their right.

Whistle has debuted its flagship product, a device that connects to a dog’s collar to measure key health indicators including activity and rest. Information collected from Whistle devices can be shared by pet owners with their veterinarians and will be accessible to researchers around the world, creating the largest comparative database on real-world daily activity that will be used to extend the lifespan of every dog.

The print component of “Pet Wellness” is distributed within today’s edition of USA Today, in Los Angeles, Nashville, San Francisco, New York and Denver, with a circulation of approximately 250,000 copies and an estimated readership of 750,000 copies. Nationally, the digital component is distributed through a vast social media strategy and across a network of top news sites and partner outlets.

About Whistle

Whistle is creating a new standard for pet health and wellness by providing pet owners with a window into their dog’s life. Through intuitive devices and a large comparative database of pet health information, Whistle is fueling new groundbreaking insights to transform veterinary research and preventative care. The San Francisco based company is led by animal-loving technologists, Ben Jacobs and Steven Eidelman and backed by DCM Ventures among other investors. For more information about Whistle visit or or

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Jory Beer
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