Dave has established contacts and knowledge in increasing market penetration of FDM and pet specialty channels that will allow us to remain strategic in the competitiveness of our brands.
Menomonie, Wis. (PRWEB) December 17, 2015
Dave Wheat brings many years of success in sales of consumer packaged goods to his new position with manufacturer Vets Plus, Inc. Wheat will be a National Account Manager for companion animal business.
Wheat comes to Vets Plus after 10 years as a Regional Sales Manager with Sergeant’s Pet Care Products, Inc. He was directly responsible for generating an increase of net sales for accounts such as Publix, Ahold, CVS, and BI-LO Winn-Dixie. His management of promotional programs, along with account vision and strategies, allowed for key distribution in existing and prospect accounts. While at Helen of Troy, L.P., Wheat managed 12 broker groups representing the annual sales of accounts that included Eckerd Drug, Regis Corp, and Kroger. Wheat’s additional experience in sales includes Renaissance Cosmetics, Inc., Revlon, Inc., and The Quaker Oats Company.
Rick Haxton, National Sales Manager – Companion Animal at Vets Plus, is enthusiastic about the experience Wheat brings to the team. He said, “Dave is a great addition to Vets Plus, bringing over 20 years of experience in FDM and distributor channel expertise to the team. He has established contacts and knowledge in increasing market penetration of FDM and pet specialty channels that will allow us to remain strategic in the competitiveness of our brands.”
Wheat received his Bachelor of Science degree in Business Administration from Florida State University.
About Vets Plus, Inc.
Vets Plus, Inc. (VPI), located in Menomonie, Wisconsin, is a leading manufacturer of health and nutritional supplements for both food and companion animals. With over 20 years of experience, Vets Plus creates custom formulations for contract manufacturing of innovative probiotic, prebiotic, nutritional, and nutraceutical products in a wide variety of feeding forms. VPI also manufactures its own product lines including Probios®, Replamin®, PetsPrefer®, Swine Prefer®, Horses Prefer®, and Goats Prefer®. Vets Plus is proud of its continued growth into a leader within the animal health industry and ability to manufacture several hundred products while maintaining NASC certifications and cGMP and AAFCO compliance. Vets Plus is a member of the American Pet Products Association (APPA).