“SAP XM is a product that is in harmony with our model of Entangled Marketing.” says Sebastian Jespersen, CEO at Vertic. “I truly believe this will become a de-facto standard for the future of the industry well beyond programmatic."
New York, NY (PRWEB) December 17, 2015
Known for being one of the world largest enterprise software companies, SAP announced the launch of SAP Exchange Media (SAP XM) in September 2015, as a revolutionary real-time technology platform to provide transparency, accuracy and efficiency amid a rapidly-changing digital advertising landscape. Going beyond the capabilities of traditional programmatic advertising platforms, the technology enables brands to increase overall advertising efficiency by facilitating a unique direct real-time interoperation between advertiser and publisher while eliminating fraud through direct connection to publisher inventory.
Vertic, a leading independent global digital agency, has been working with SAP since 2009. Having previously designed the SAP Store, Vertic was tasked early in 2015 with helping to formulate the go-to-market strategy of SAP XM as well as the creation of the user experience of the actual platform product. The close working relationship to date has laid the foundations of the partnership agreement, which will also include continued support in strategic and creative development for go-to-market activities, messaging and positioning.
"We found a partner in Vertic that shares our vision for pushing the boundaries of digital advertising and reducing the large click fraud numbers that currently dominate our industry. We're looking forward to leverage their strong strategic and creative capabilities in digital marketing to scale the development of our product and help bring it to market for our enterprise customers,” said Johann Freilinger, Head of Marketing and Communication SAP XM.
“SAP XM is a product that is in harmony with our model of Entangled Marketing.” says Sebastian Jespersen, CEO at Vertic. “It improves digital advertising on so many levels – for the brand advertiser, the publisher and most importantly the end user. I truly believe this will become a de-facto standard for the future of the industry well beyond programmatic. We are excited to announce this partnership that I am confident will make SAP XM a key ingredient within many of our solutions and drive our growth further.”
Since Vertic's launch in 2002, Vertic has been fiercely dedicated to developing digital solutions that help Fortune 500 clients like Microsoft, GE, GSK and SAP build their brands, provide superior customer experiences and generate tangible business results. Their approach is interdisciplinary, combining strategy, storytelling, creativity and interactive design. Vertic is independently owned with offices in Copenhagen, New York, Seattle, and Singapore. Please visit http://www.vertic.com for more information.
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