REI Welcomes Tracie Winbigler as New Chief Financial Officer

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National outdoor retailer welcomes Tracie Winbigler as new chief financial officer.

Tracie is a strategic thinker with a passion for mission-based organizations, and will help lead the co-op during a pivotal time.

National outdoor specialty retailer, REI, welcomes finance and operations-veteran Tracie Winbigler as its new chief financial officer (CFO). She will lead the co-op’s finance, accounting, tax, payroll, treasury, internal audit, procurement and asset protection departments.

Winbigler most recently served as chief operations officer at National Geographic Society and was responsible for the strategic and operational activities across finance, technology, project management office, facilities and supply chain. She joined National Geographic Society in 2012 as executive vice president and chief financial officer. She has more than 25 years of leadership experience with a wide variety of organizations, from NBC Network to General Electric.

“Tracie is a strategic thinker with a passion for mission-based organizations, and will help lead the co-op during a pivotal time,” said Eric Artz, REI’s executive vice president and chief operating officer (COO). “Her experience and drive to innovate will serve REI well as we continue to grow sustainably for the future, invest back into the co-op and increase our support of the outdoor community.”

With Winbigler’s appointment, Artz will focus on his role of COO, and continue leading the digital information technology, real estate, supply chain and corporate strategy divisions.

About REI
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 5.5 million active members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 143 stores in 35 states. If you can’t visit a store, you can shop at, or the free REI shopping app. REI isn’t just about gear. You can take the trip of a lifetime with REI Adventures, a global leader in active adventure travel that runs 150 custom-designed itineraries on every continent. REI’s Outdoor School is run by professionally-trained, expert-instructors who teach beginner- to advanced-level courses about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to–and steward–the outdoor places that inspire us.

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