Jostens Enables Platform for Teens to Support Causes Through Yearbook Personalization

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New cause-related “icons” donate percentage of profits to charity

Jostens, the leading provider of publications, jewelry and consumer goods serving the K-12 and college market, introduced a new program allowing high school yearbook buyers to support causes of interest when they personalize their yearbook.

Donations to five causes ranging from anti-bullying to clean water will be made through the purchase of foil stamped “cause icons” that students can add to the cover of their yearbooks, at a fee determined by participating schools. Ten percent of fees associated with the purchase of these new icons, with a maximum amount of $5,000 each, will be donated by Jostens to related charities at the end of the school year.

“We see an increasing interest among teens to personalize their yearbooks and championing their specific causes,” said Murad Velani, Chief Operating Officer of Jostens. “This is a unique way for them to do both.”

“Through our research, we've found that Centennials (the youngest generation in the US, ages 0-18 in 2015), are engaged in the issues that impact their community, and communities around the world. 85% of 12-17 year olds tell us they have a sense of responsibility as a good global citizen, and 92% of 12-17 year olds agree that they want to preserve the world for future generations,” said Kate Turkcan, Co-Head of the TRU Youth MONITOR at The Futures Company, an organization with more than 30 years of expertise in youth insights and thought leadership.

Four of the new cause icons support anti-bullying, hunger relief, human rights, and clean water. The fifth icon, in the shape of a ribbon, will support a cause determined by popular student vote. The new cause icons are now available for on-line yearbook purchases at participating Jostens schools websites.

About Jostens
Jostens is a trusted partner in the academic and achievement channel, providing products, programs and services that help its customers celebrate moments that matter. The company's products include yearbooks, publications, jewelry and consumer goods that serve the K-12 educational, college and professional sports segments. Founded in 1897 and based in Minneapolis, Minn., Jostens is a subsidiary of Jarden Corporation and can be found online at

About Jarden Corporation
Jarden Corporation is a diversified, global consumer products company with a portfolio of over 120 trusted, authentic brands. Jarden’s record of strong financial performance and organic growth is supported by a focused operating culture coupled with value enhancing acquisitions and shareholder focused capital allocation. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Envirocooler®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew-Cornell®, Mapa®, Millefiori®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, Waddington, Yankee Candle® and YOU®; Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, Dalbello®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, Jostens®, K2®, Marker®, Marmot®, Mitchell®, Neff®, PENN®, Rawlings®, Shakespeare®, Squadra®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; and Consumer Solutions: Bionaire®, Breville®, Cadence®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rainbow®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida, Jarden ranks #348 on the Fortune 500 and has over 35,000 employees worldwide. For further information about Jarden, please visit

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Jill Teut
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