New Frost & Sullivan White Paper on Digital Marketing Technology in Healthcare

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Research Conducted by Frost & Sullivan Revealing Impact of Marketing Asset Management on Healthcare Organizations.

Kansas City, MO: Frost & Sullivan recently published a new white paper on the evolution of healthcare marketing in the US following the Affordable Care Act. The white paper, entitled “The Need for a New Prescription: Improving Patient Engagement with Digital Marketing Technology”, was sponsored by Saepio, the leading provider of marketing asset management (MAM) technology for healthcare provider organizations.

In the paper, Frost & Sullivan analysts Hiral Jasani, Mukul Krishna, and Greg Caressi examine the impacts of the Affordable Care Act (ACA) on healthcare marketing. Healthcare marketers are facing new challenges at every turn and are expected to do more with less. With industry consolidation and Accountable Care Organizations uniting hospitals, physician groups and clinics under one umbrella, marketers are challenged to create a unified brand image and consistent message. The fundamental shift toward preventative care is also demanding a deeper understanding of consumers by marketers and the delivery of more targeted communications.

While healthcare organizations continue to grow, their marketing infrastructure remains largely fixed. Without an increase in resources, marketers are turning to technology to help them manage communications across their growing networks more effectively. Frost & Sullivan’s white paper hones in on how marketing asset management technology in particular is helping healthcare marketers transform their process. The paper explores how healthcare marketers are using MAM to overcome obstacles like: inconsistent brand messaging, poor execution of brand or rebranding investments, inefficiency in accessing and creating marketing content, difficulty in rolling out marketing programs at scale across distributed organizations, and localizing corporate-approved marketing materials.

“The healthcare industry is constantly transforming and growing,” says Mark Hunter, President and CEO of Saepio. “This research is important because healthcare marketers need to know how to keep up with the demands of this dynamic industry. Consistent and effective branding across all hospitals, physician groups and clinics is more crucial than ever.”

To read the Frost & Sullivan white paper, “Frost & Sullivan: The Need for a New Prescription,” go to http://info.saepio.com/Frost-Sullivan-MAM-Healthcare.html. To learn more about Saepio’s solutions for healthcare visit http://www.saepio.com or call 877-468-7613.

About Saepio:
Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings. The world’s best known brands turn to Saepio’s powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit http://www.saepio.com.

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Beth Adams
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