interlinkONE's AwarenessHub Partners with indico as they Set New Record for Sentiment Analysis

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Sentiment HQ performs with 93.8 percent accuracy on the IMDB Movie Review dataset

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With the addition of SentimentHQ, AwarenessHub becomes a comprehensive tool for not only finding, but understanding brand mentions and related online activity.

interlinkONE and indico announced today a partnership to bring two innovative technology solutions together. indico has set a new accuracy standard for sentiment analysis at 93.8 percent using its Sentiment HQ tool. Results were measured against the IMDB dataset, an academic gold standard. This accuracy increase is largely the result of using a Recurrent Neural Network (RNN) capable of understanding complex language such as negation and sarcasm with higher efficacy than traditional methods. The accuracy standard recently set using the IMDB dataset was 92.76 percent, set in November 2015 by Andrew M. Dai from the University of Edinburgh and Quoc V. Lee from Stanford.

indico’s Head of Research, Alec Radford says that “RNNs are able to work more naturally on sequential data, like sentences and paragraphs. This allows RNNs to be better able to learn about and understand contextual information, which has traditionally been a weak point for technologies like sentiment analysis."

indico’s CEO, Slater Victoroff, says that this increase in accuracy can have a great impact in business.
“Traditional lexicon-based sentiment analysis has been shown to be no more accurate than a coin flip. Especially when it comes to analyzing the informal language on the Internet. Most companies using sentiment analysis today aren’t seeing signal, just noise. We’ve not only surpassed the current state of the art, but we’ve packaged it in a way that any developer could use. This new API makes understanding your true public position a reality.”

interlinkONE, the Boston-based parent company of the AwarenessHub, a platform for sales-based social media management has just signed on as an indico partner and user of SentimentHQ.

Victoroff says the partnership is a natural fit “We are proud to be partnering with interlinkONE to bring the power of high-quality Sentiment Analysis to bear in AwarenessHub. We want to show the world that quality really does make a difference.”

interlinkONE will use Sentiment HQ as a way to give AwarenessHub a more accurate and in depth way to gain insight into brand equity. “indico was the logical choice” said John Foley, Jr, President and CEO of interlinkONE, “their work in the field of sentiment analysis yields highly accurate results, which is why we chose to partner with them. The addition of SentimentHQ allows our customers to see the emotion behind online mentions, giving them a sense of how their prospects view them. It's the ideal addition to our AwarenessHub software.”

Businesses who use AwarenessHub are able to comb social media for mentions of their business and related keywords, and pull everything together in one place. With the addition of SentimentHQ, AwarenessHub becomes a comprehensive tool for not only finding, but understanding brand mentions and related online activity.

About indico
indico turns raw text and image data into human insights. We’re lowering the barriers to the development, integration, and customization of machine learning algorithms by providing developer-friendly tools for building smarter software. Previously, machine learning required a team of PhDs. indico dreams of a world where machine learning is so widespread, seamless, and human-friendly, it no longer seems like technology. indico is a privately held company headquartered in Boston, MA. For more information about indico visit

About interlinkONE
Founded in 1996, Massachusetts-based interlinkONE is a pioneer in the software-as-a-service (SaaS) market. John Foley, Jr, CEO of interlinkONE, was named #15 on Forbes 50 Influential CMOs on Social Media list and leads interlinkONE in providing innovative new products and expertise in the field of marketing software and services. interlinkONE continues to help businesses of all sizes navigate the ever-changing landscape of the marketing industry with solutions designed for success. For more information visit:

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