Mediaplanet and Intertek Link up to Shed Light on Childhood Safety

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Mediaplanet today happily announces the first ever, cross-platform edition of “Childhood Safety,” to be distributed nationally in print and digital. Supported by exclusive conversations with Genevieve Gorder and Sharon Stone, the campaign also finds reinforcement from thought leaders and key industry leaders such as Intertek to remind readers of how crucial it is to implement safety- and health-minded habits early on, and throughout a child’s development.

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The print component of “Childhood Safety” is distributed within this weekend’s edition of USA Today, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy and across a network of top news sites and partner outlets. To export the digital version of the campaign, click here

Popular interior designer and HGTV regular, Genevieve Gorder graces the cover of the print publication. In an exclusive interview, she discusses her top tips, as both a designer and a mother, to ensure that a home is as safe as possible for children. “We can’t foresee all of the pitfalls of life,” Gorder says. “But there are some easy things parents can do to ensure their home is safe for their newborn or young child.”

This campaign was made possible with the support of Intertek, a leading quality solutions provider to industries worldwide.

About Intertek

From auditing and inspection, to testing, training, advisory, quality assurance and certification, Intertek adds value for its customers by improving the quality and safety of their products, assets and processes. With a network of more than 1,000 laboratories and offices and over 38,000 people in more than 100 countries, Intertek supports companies' success in a global marketplace, by helping customers to meet end users' expectations for safety, sustainability, performance, integrity and desirability in virtually any market worldwide. Intertek’s global accreditations in toy and children’s products testing include the U.S. CPSIA, EU Toy Safety Directive, ASTM International, Health Canada’s CPSA, GB Standards and International Standards Organization (ISO), as well as state regulations including California’s Prop 65, Washington State’s Children’s Safe Products Act and Maine’s Safer Chemicals in Children’s Products Act. For more information, visit

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

Press Contact:
Rachel Bernstein

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