Frank Pedersen joins Vertic as President US

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Former CEO of LBi US and Managing Director of Deep Focus joins rapidly growing digital agency

It is an indication of our tremendous growth over the last few years that we are able to attract an individual of Frank’s talent to the team,” says CEO Sebastian Jespersen.

December 17, 2015 New York. Vertic today announced the appointment of Frank Pedersen as President US. Pedersen, former CEO of LBi US and Managing Director at Deep Focus, will also take up the role of Chief Revenue Officer within the remit of his function. He will report to Sebastian Jespersen, CEO of Vertic.

“It is an indication of our tremendous growth over the last few years that we are able to attract an individual of Frank’s talent to the team,” commented Jespersen. “Having held senior management positions in the US and Europe, and having worked in client-facing roles with many Fortune 100 companies, we are delighted to be able to call upon his experience and leadership, in order to take Vertic to the next stage of our development.”

Vertic’s growth has seen the agency increase revenue by 150% in the last twelve months with significant client wins including GlaxoSmithKline, Eli Lilly and GE – the last of which included the redesign of GE.com.
Regarding the announcement, Pedersen said, “I am excited to be joining Vertic at such an opportunistic time. Vertic’s impressive client list, including Microsoft and SAP, has now been added to by the recent GE win – as well as many leading brands in healthcare – and demonstrate Vertic’s ability to consistently deliver outstanding work for some of the most respected brands globally. I look forward to helping grow Vertic even further.”
Pedersen concludes, “it is extremely motivating to be part of a team that has both vision and talent to reshape the industry, perfectly captured in Vertic’s Entangled Marketing approach.”

About Vertic
Vertic is an independent digital agency. Our award-winning solutions are based on our ability to blend the core competencies of strategy, story-telling, creativity, interaction-design, and in-depth understanding of content creation, in the pursuit of tangible business results.
Vertic’s mission is to help industry leaders apply interactive solutions to build their brands and create great customer experiences across the entire digital channel.

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Anna Doan
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