One Mind PSA's Highlight Football and Concussions

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PSAs Urge Public to Help Find Answers for Brain Illness Public Television Versions are Available

The new movie "Concussion", starring Will Smith, will be released to movie theaters on Christmas Day. The film highlights the link between repetitive head trauma in football players and the subsequent brain disease. One Mind is a non-profit working to accelerate the development and implementation of improved diagnostics, treatments, and cures for diseases and injuries of the brain.

One Mind Public Service Announcements (PSAs) feature Riki Ellison, a 10-year NFL veteran linebacker who played for the San Francisco 49ers and the Los Angeles Raiders (now Oakland). Ellison talks about concussions, and his own struggle with depression and suicidal thoughts in the One Mind PSAs. As movie goers watch "Concussion," One Mind encourages you to help find answers for brain injuries and illness.

The PSAs are available to all broadcasting, print and social media organizations at no charge. Public TV versions are available.

To download the PSAs, please go to the following FTP site:
FTP username: mediapass(at)3roads(dot)com
Password: Pre$$Pa$$
Riki Ellison Riki Ellison - Print
PSAs for Commercial Broadcast:
Please email us at info(at)3roads(dot)com to let us know if you've downloaded the PSAs.
For interview requests contact: cynthia(dot)scott(at)3roads(dot)com

One Mind is dedicated to promoting, supporting and changing brain health. There is an urgency to act now, and One Mind is working to accelerate the development and implementation of improved diagnostics, treatments, and cures for diseases and injuries of the brain - all while eliminating the stigma and discrimination that those affected experience. We believe that the key to these fundamental changes is an adherence to open science principles, where high quality data is made available and shared among collaborative researcher teams. The reasons for innovation are many, but here are a few: our service members returning from deployment, the rise in awareness of sports related brain injuries and new research that shows the interrelatedness of neurological illnesses.

One Mind programs have made excellent headway towards demonstrating that a new model for neuroscience research will not only shorten the time required to find better diagnostics and treatments for post-traumatic stress (PTS) and traumatic brain injury (TBI), but serve as a model for all of neuroscience. We believe that the data sharing principles, collaborative structures and technology solutions that we are developing in our PTS and TBI programs will also be useful to researchers studying related illnesses - including depression, Parkinson's, ALS, dementia, Alzheimer's and addiction.

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Brooke Whitney
One Mind
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