Local businesses that adopt this strategy have a tremendous advantage with the move to topical search optimization.
Denver, NC (PRWEB) December 22, 2015
In the wake of the Hummingbird update, Google's algorithm now seems to favor sites it sees as authoritative. Small businesses now need to focus their search engine optimization (SEO) efforts on establishing their sites as industry authorities in order to rank well, in other words.
"There has begun to be a shift from keyword optimization to topical optimization because with the Hummingbird algorithm update, Google has signaled they are not ranking websites based on individual keywords but instead want to reward websites they consider to be authoritative," explains Ron Blackwelder, Founder/President of Charlotte Local Marketing.
Business owners need to focus on topical optimization, because by making a website topically focused, the content becomes more effective. It allows more search engine users to find the website.
"As a result more long tail keyword searches for people who are looking for relevant information. This will increase the volume of targeted traffic for larger volumes of keywords," says Blackwelder. "Topical optimization is more focused on search intent than keyword optimization. Instead of focusing on single keywords for individual pages, you can topically optimize a page that focuses on multiple keywords."
Topical optimization benefits business owners, because it ranks the site higher on more relevant searches, which pulls in a more targeted audience and results in higher traffic volumes.
In order to get started topically optimizing a site, Charlotte Local Marketing suggests business owners:
Focusing more on quality content that is broad based instead of individual pages / blog posts that focus only on a single keyword.
Doing extensive keyword research to find clusters of similar keywords that are highly relevant to the most targeted keyword.
Including as many similar "topical" keywords as possible when writing the content for the page. Don't just keyword stuff the page with the single targeted keyword.
"Remember, Google sees the page as a collection of various words," says Blackwelder. "There really is no need to use a single keyword over and over. Use the topical keywords to provide a more broad explanation of the subject you are discussing."
As 2015 draws to a close, small businesses need to be ready for another year of Google's constant algorithm updates. According to Charlotte Local Marketing, topically optimizing a site is one way to gear up for the new year in SEO.
"Local businesses that adopt this strategy have a tremendous advantage with the move to topical search optimization," says Blackwelder. "First, most business websites are already topically focused on the products and services they offer and it should be fairly easy for them to make this transition. But more importantly, many business owners are not aware of these changes so those that adopt to topical optimization quickly will have a huge advantage."
About Charlotte Local Marketing
Charlotte Local Marketing helps local businesses with building their online brand, improving local listings, generating more physical and online traffic, and more. Their services include keyword analyzing, content marketing, and local optimization. TO learn more about their online marketing offerings, visit http://www.charlottelocalmarketing.com.