The trends were culled from the challenges faced by the agency’s clients in Colorado and across the globe and selected based on the highest likelihood of impact over the next 12 months.
COLORADO SPRINGS, Colo. (PRWEB) December 22, 2015
Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) today announced that it has issued its annual list of B2B marketing and sales trends for the coming year. The trends were culled from the challenges faced by the agency’s clients in Colorado and across the globe and selected based on the highest likelihood of impact over the next 12 months. The report is currently available for download on the company’s website.
FMP leadership notes several key areas of impact which should draw the attention of B2B sales and marketing leaders:
- The rising importance of digital reputation management
- How the lead-to-revenue (L2R) framework will drive sales and marketing alignment
- B2B marketing and sales leadership continues to catch up with marketing technology
- The mainstreaming of customer experience (CX) practice in B2B marketing and sales
- A continued move toward online video ubiquity
- Increasing value of predictive analytics
“The velocity of change in the B2B arena means you can’t get used to doing anything the same way for too long,” said Christopher Ryan, founder and CEO of Fusion Marketing Partners. “This year we took a hard look at what we were seeing on the ground and aimed to give B2B leadership some food for thought as they reflect on 2015 and lay their plans for 2016.”
About Fusion Marketing Partners
Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit http://www.fusionmarketingpartners.com.
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