This is a great opportunity for those who are doing things right, and a scary proposition for those who have tried to cut corners. Ensuring your SEO methodology is in line with Google's expectations is essential.
Dallas, TX (PRWEB) December 23, 2015
Google is going to be updating its algorithm soon, and Brown Box Branding has the clear explanations and tips to help small businesses survive it in early 2016.
"It will be even more important to stay on top of Google's Webmaster Guidelines related to off-page strategy once this next update is released, since the new penguin algorithm will analyze and make updates in real time. Rather than waiting months between updates, things will now shift dynamically. This is a great opportunity for those who are doing things right, and a scary proposition for those who have tried to cut corners," explains Chris Wielinski, Managing Partner of Brown Box Branding. "Ensuring your SEO methodology is in line with Google's expectations is essential."
According to Wielinski, small businesses would be wise to:
Take initiative if their online presence isn't already optimized. Wielinski says, "If a business has not begun an SEO initiative, now is a great time to start. We're going to see businesses who have been around for years take a significant hit. That's an opportunity for newcomers to get in the game. They just need to make sure they start out on the right foot, and keep it clean from the beginning."
Review their off-page methodology, because "if they've engaged in shortcut tactics, chances are they will take a hit. It's never wise to think you can exploit a loophole in the algorithm to achieve short-term gains," he says.
Although the Penguin algorithm deals mostly with external links, it's a good idea to avoid confusion when the Google bots crawl the website. Optimize internal links; vary anchor text; link related pages; and maintain a hierarchy, all of which will help fortify a site against the impending Penguin update.
"If you've hired someone to do SEO for you in the past, and you're not sure if they've cut corners by building spammy links, you need to get that checked out right away. A reputable agency can help you determine if links pointing to your website are suspicious. If spammy links are found, you either need to get them removed right away, or disavow through Google Webmaster Tools."
Even if a small business hasn't optimized its online presence in the least, it's not too late to get help, and prepare for the upcoming update.
"SEO is becoming more and more complex, so it's important that you don't attempt to DIY this, especially now that penalties will be assigned in real-time. A bad move, no matter how well intentioned could be devastating to your business, and could take lots of time and resources to recover," says Wielinski. "Organic search results are a main driver of online traffic so keeping them up-to-date with Google's algorithm changes will keep your business in front of its customers."
About Brown Box Branding
Brown Box Branding offers full-service digital marketing strategies that help drive targeted traffic to websites. Their services include free SEO audits, social media marketing, conversion optimization, expert link acquisition, content creation, PPC management, and more. To learn how Brown Box Branding can help convert visitors into paying customers, visit http://www.brownboxbranding.com/dallas.