Purple Deck Media Welcomes Urban Connection to Expanding Partner Program

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Using Mobile Applications, Dynamic NFC Management, and other tools to enhance multi-generational engagement

Access and Opportunity Breakfast

Access and Opportunity Breakfast

We are very excited to help facilitate mobile engagement for multi-culture and multi-generational audiences. - Nathan Neil, COO

At the January 18th, Access and Opportunity Breakfast, Vera Cornish, CEO of Urban Connection announced a partnership with Purple Deck Media, Inc. to further their organization's reach to a multi-cultural and multi-generational audience.

The partnership between Purple Deck Media and The Urban Connection is aimed at creating a hub for distributing information for central Pennsylvania and to highlight opportunities for businesses, government affairs, lifestyle, and career opportunities. The mobile integration tools that Purple Deck Media provides allows for a larger audience to be reached, with a higher level of engagement.

The Urban Connection has a commitment to provide access of information for opportunities and facilitate central Pennsylvania as a hub of multicultural talent. The Urban Connection is a forward-thinking organization that looks for new ways to further its reach and provide information on business, government affairs, and ways to gain increased access and opportunities. This makes the partnership with Purple Deck Media, Inc. very exciting!

By utilizing the software tools that Purple Deck provides, the Urban Connection will be able to reach the up-and-coming generations, who utilize mobile devices every day. Establishing a mobile presence is vital and Purple Deck’s MobileDeck is a tool in which information is delivered instantly in a way that attracts forward-thinking, tech-driven people of all generations.

Through the relationship with The Urban Connection, plans have begun to develop a Destination Dauphin County mobile application to highlight access and opportunities for a multicultural millennial audience. The Urban Connection of the Capital Region is dedicated to disseminating information to an African American and multi-cultural readership. The primary audience resides in the Capital Region of Pennsylvania including corporations, government entities, chambers of commerce, small business owners, artists and individuals who choose to utilize the Urban Connection for prime visibility.

The Urban Connection publication reaches over 5,000 print readers and another 5,000 who subscribe to the paper digitally. By using Purple Deck Media’s dynamic QR code and NFC tag management platform, print materials can become interactive and allow for readers to engage and gather additional information in real-time.

Purple Deck is not a marketing company. It is a company that provides the software and tools that allow its customers and partners to reach their audience and provide information instantly to mobile devices.

About the Urban Connection:
The Urban Connection is dedicated to disseminating information to an African-American and multi-cultural readership. It is our mission to consistently feature businesses, people, cultural events, health and wellness, government affairs and education.

The Urban Connection is a perfect outlet for increasing brand identity, product placement and to promote employment opportunities. Through our print, online publication, e-newsletter and live events, the Urban Connection has garnered a loyal following by presenting information that relates to the readers professional and personal lives.

About Purple Deck Media:
Purple Deck Media is a software company that provides tools to enable mobile engagement. Purple Deck’s MobileDeck system allows businesses and organizations to make their own mobile applications for both iOS and Google Play. Purple Deck also has integrated products that enable the embedding of iBeacon and geofences. Outside of mobile applications, Purple Deck Media also has a platform for management of tags (QR codes and NFC) that allow them to be instantly updated and managed, while pulling useful metrics.

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Nathan Neil
since: 07/2013
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Purple Deck Media, Inc.
since: 10/2013
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