2016 FDA Labeling Requirements Call for Centralized Product Content Systems

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EnterWorks CEO Rick Chavie discusses the dangers of fragmented product content within the food service industry given new government regulations

Chain restaurants in the United States will be required by law to list calorie information on their menus starting in December 2016, but many franchised restaurants will find it difficult to meet these requirements due to fragmented content systems. A recent FDA announcement noted that only five of the largest 66 chain restaurants have already met the 2016 requirement.

According to EnterWorks, a market leader in master data solutions for transforming product information into persuasive and personalized content, franchised food service businesses can more easily comply with upcoming industry regulations with a centralized network of product information that allows for all players along the supply chain to gain access to the correct nutrition information.

“A chain restaurant is defined as one with more than 20 locations with the same name, which means that overhauling content can be incredibly complex given the sheer numbers of parties involved, from manufacturer and distributor to the corporate headquarters and each local franchise,” said Rick Chavie, CEO of EnterWorks. “An enterprise content network that links the parties removes this burden from franchisees, while also increasing independence and menu authenticity for each individual restaurant.”

In addition to menus, the FDA rules also require restaurant chains to disclose calorie information for food sold in vending machines and in-store marketing materials. This means that these regulations will require restaurants to then alter the information to meet the needs of each channel.

“Restaurants are quickly adopting omnichannel strategies including tableside tablets, kiosks for ordering and digital signage for menus,” continued Chavie. “Keeping physical and digital information accurate and timely as new items are added to menus is a perfect use case for an omnichannel product content platform. For restaurant franchisors lacking such a product information management system, delivery of timely, accurate and FDA-compliant menus and labeling is a huge problem.”

The restaurant industry is far more complex than others, such as apparel. There are hundreds of thousands of franchise restaurants in this country that also work with thousands of other third-party suppliers, manufacturers and distributors. Dealing with food, nutrition and ingredients is particularly complex due to strict federal and local government regulations and localized trends or preferences.

“The only way to get this right is with a centralized network of product content that is consistent at its core and can be altered for all channels -- whether it’s the actual product packaging or across in-store print and digital materials,” Chavie said.

To learn more about EnterWorks and how it can help restaurant chains adhere to labeling regulations, visit http://www.enterworks.com/.

About EnterWorks
EnterWorks Enable® software acquires, manages and transforms a company’s product information into persuasive and personalized content that enables differentiation, higher sales and new competitive strengths. By improved orchestration of the content value chain, companies can transform their product data and content, associated images and videos, brands and other marketing assets across digital and physical channels supporting marketing, sales and omnichannel commerce.

A leader in multichannel publishing, enterprise workflow and data management that is committed to helping company’s orchestrate the content value chain for differentiated advantage, EnterWorks customers already include some of the world’s largest consumer brands, industrial manufacturers, distributors and retailers in office and building products, electronics, medical supplies, fashion products and cosmetics, as well as service industries. These customers use EnterWorks Enable to import product information faster, master it along with related data domains, manage and enrich it through enterprise collaboration and deliver it in the form required by each selling channel.

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Maggie Nichols