RowdMap, Inc. CSO Joins FTC, HHS and IMS to Help Health Care Companies Use Public Data to Improve Security, Project Costs and Take on Risk

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Joshua Rosenthal, PhD, Chief Scientific Officer at RowdMap, Inc., joins Cora Han, Senior Attorney, Division of Privacy and Identity Protection, Federal Trade Commission; Christina Heide, Acting Deputy Director for Health Information Privacy, Office for Civil Rights, U.S. Department of Health & Human Services; and Kim Gray, Chief Privacy Officer, IMS Health to help health care companies use public data to improve security at Health Datapalooza.

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Public data creates a rare opportunity where you can improve security and privacy, gain visibility and quantitative performance and, ultimately, more readily achieve operational success, all exceptionally important in a changing payment landscape.

Joshua Rosenthal, PhD, Chief Scientific Officer at RowdMap, Inc., joins Cora Han, Senior Attorney, Division of Privacy and Identity Protection, Federal Trade Commission; Christina Heide, Acting Deputy Director for Health Information Privacy, Office for Civil Rights, U.S. Department of Health & Human Services; and Kim Gray, Chief Privacy Officer, IMS Health to help health care companies use public data to improve security and innovate at Health Datapalooza in an expert workshops entitled the "Privacy and Security Bootcamp": http://bit.ly/1DQPE5T

Health Datapalooza is the marquis event dedicated to liberating public health data and helping the health care system use it to create and deliver reduced costs, improved clinical outcomes and better patient and member experiences. The event, founded in 2010 by the National Academy of Sciences, the Institute of Medicine and the Department of Health and Human Services is now run by AcademyHealth, the leading national organization serving the fields of health services and policy research.    

In addition to the conference, Health Datapaolooza offers expert workshops dedicated to a specific topic, in this case helping health care companies navigate privacy and improve security through public data. This workshops focused on the innovative and entrepreneurial uses of public data. Public data is well known for providing value to health care companies including national benchmarks on health plan and provider performance. Public health data may require specific privacy and security solutions, but it also creates notable opportunity. This boot camp explored how to handle public data and showcased notable examples of new opportunities that public data creates.

Public health data comes in various shapes, sizes and flavors, some of which require specific privacy and security protections and protocols. Many companies combine their own internal data assets with public government data to gain greater visibility into a business problem, and thereby transform the public data into a different category of information, which requires additional security and privacy protections.

Some government data, however, is public, classified for unrestricted use and made freely available. This is the most open of the public data and may not fall under HIPAA or FTC regulations, greatly simplifying its handling and extending its application. When these data form the core asset of a business system, the risk to security and privacy is mitigated while its use may be notably extended.

This expert workshop explored notable examples of how public government data can augment, and even replace, traditional health care data such as claims and clinical records that have much greater privacy and security risks. Examples included using public, unrestricted population health data from the Centers for Disease Control and Prevention (CDC) to predict risk and project costs of populations. In a recent article in the British Medical Journal, RowdMap, Inc. Advisory Board Member David Wennberg shows how this public data outperforms and out-predicts claims data in calculating risks and costs: http://bit.ly/1NO68DW

Joshua Rosenthal, PhD, Chief Scientific Officer at RowdMap, Inc. demonstrated the additional value proposition for this particular public data, showcasing how payers and providers are actively using it to inform their strategies and financials for products and services where they may not have a history of claims data or have a biased claims set, such as Exchange or Marketplace products, or where they simply need additional visibility to supplement traditional data sets in order to improve visibility in frequently churning populations, such as Medicare Advantage and dual eligible products.

One other example of public data mitigating risk while providing business value that was showcased focused on the Centers for Medicare and Medicaid provider practice data, which names individual physicians and shows their procedures, proscribing and referrals and the associated costs, but de-identifies the patient information: http://go.cms.gov/1R5ItBt

With these data, provider practice and cost patterns can be identified and nationally and regional benchmarked. Health plans and providers are using this information to design networks, project risk and costs, join pay for value programs and negotiate risk arrangements. RowdMap, Inc. uses public data for these purposes with payers and providers in 42 states covering over 75MM members and as a result has won the Ernst and Young EY Entrepreneur Of The Year® and has been featured by the Department of Health and Human Services for success in using this public data to help payers and providers achieve success in this transformation: http://bit.ly/1mL9zCx

"In these cases, payers and providers are using public government data to augment or outright replace legacy systems laden with personal health information from claims data, which is often untimely and problematic. They gain national and regional benchmarks and a better perspective from public data that has been proven to out perform legacy systems and data sources. Leading payers and providers are using public health data to take on pay for value arrangements. It's one of those rare opportunities where you can improve security and privacy, gain visibility and quantitative performance and, ultimately, more readily achieve operational success, all of which is exceptionally important in a changing payment landscape," said Joshua Rosenthal, PhD, Chief Scientific Officer at RowdMap, Inc.

Those interested in learning more are encouraged to contact RowdMap, Inc. directly or visit RowdMap, Inc. at http://www.RowdMap.com

About RowdMap, Inc. :
An Ernst and Young EY Entrepreneur Of The Year® winner, RowdMap helps health plans, government payers, providers, and hospital systems develop Risk-Readiness® strategies to excel as they transition from fee-for- service to pay-for value. As CMS sunsets fee-for-service payments, RowdMap's Risk-Readiness® Platform helps payers and providers identify and manage unwarranted and unexpected variation. RowdMap identifies ideal provider arrangements based on provider practice patterns and population characteristics within a geography. Payers and providers then use RowdMap to build strategies around these new risk relationships. RowdMap helps them enter new markets, segment populations, identify waste, design products, and understand referral patterns. RowdMap's platform comes preloaded with government benchmarks out of the box no IT integration required. RowdMap's Risk-Readiness® Platform works across all market segments and has significantly larger returns than traditional, medical economic approaches.

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