Tackling Cancer: CURE® Media Group “Taking Over” 2016 Fiesta Bowl to Raise Cancer Care Awareness

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Honoring cancer survivors, as well as patients and caregivers, while raising awareness of the importance of knowledge and education in cancer care.

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This initiative, in which we honor cancer patients, survivors and caregivers at the University of Phoenix stadium, will further increase awareness that knowledge is strength in cancer care.

With more than 70,000 people in attendance, and potentially millions more watching on television, the 45th Annual Battlefrog Fiesta Bowl on January 1, 2016, in Glendale, Arizona, is not only going to be filled with Ohio State and Notre Dame fans, but also with cancer survivors and people whose lives have been touched by cancer.

To honor those survivors, as well as patients and caregivers, and to continue raising awareness of the importance of knowledge and education in cancer care, CURE Media Group will blanket the field with a 40’x40’ cancer care stadium flag prior to the national anthem. Additionally, all fans in attendance will be asked to write the name of a loved one affected by cancer on a CURE placard before standing and displaying them, as they participate in a moment of silence to honor and remember those individuals.

“With millions of people suffering daily from some type of cancer, ongoing education and research continue to be vital in improving patient outcomes, while increasing the control and confidence that cancer patients and caregivers feel throughout their cancer experience,” says Michael Hennessy Jr., president of CURE Media Group. “This initiative, in which we honor cancer patients, survivors and caregivers at the University of Phoenix stadium, will further increase awareness that knowledge is strength in cancer care, while giving the audience an opportunity to sign up for CURE magazine, which provides the latest information in cancer updates, research and education.”

Dr. Steven Eric Finkelstein, renowned cancer expert and Fiesta Bowl Committee member, added, “As an active healthcare provider for cancer patients and editorial board member of CURE magazine, I think this is an outstanding initiative to honor those affected by cancer and educate fans on the importance of early diagnosis and education to improve patient outcomes in cancer care. I am truly honored to join CURE magazine on the field to unveil the stadium flag alongside cancer survivors, including prostate cancer survivor Don Meyers, my patient and one of the Fiesta Bowl founders, and my own father, prostate cancer survivor Howard Finkelstein.”

About CURE Media Group
Combining science and humanity to make cancer understandable, CURE Media Group’s flagship product, CURE® magazine, is the indispensable guide to every stage of the cancer experience. With nearly 1 million readers, CURE is the largest U.S. consumer publication focused entirely on cancer, with broad distribution to cancer patients, cancer centers and advocacy groups. CURE Media Group’s offerings also include its online resource, curetoday.com; live meetings; a resource guide for the newly diagnosed; and the Extraordinary Healer™ national nursing award. It also offers CURE Connections, a video platform designed specifically for patients with cancer, featuring information, stories, advice about the cancer journey, and subscription options to receive updates. Cure Media Group is part of Michael J. Hennessy Associates, Inc., a full-service healthcare communications company offering education, research, medical media, and the acclaimed OncLive platform of resources for the practicing oncologist.

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Kristen Toro
CURE Media Group
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