Rockwell Announces First Winners In Company’s "It's About Time!" Campaign

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Rockwell Announces First Winners In Company’s "It's About Time!" Campaign Rewarding Break-Through Accomplishments in Sports, Science & Song. Additionally, As Part of Its Campaign, Rockwell Announces Three Inspiring U.S. Veterans Breaking Through to Advance In Civilian Life.

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Rockwell Announces First Winners In Company’s "It's About Time!" Campaign Rewarding Break-Through Accomplishments in Sports, Science & Song

Additionally, As Part of Its Campaign, Rockwell Announces Three Inspiring U.S. Veterans Breaking Through to Advance In Civilian Life

Rockwell (, a U.S.-based luxury lifestyle brand of unique and high-quality watches, apparel and vision ware, today announced its December 2015 winners of “It’s About Time!” 6-month campaign, in which the company, each month, gifts Rockwell branded items to individuals demonstrating break-through accomplishments in sports, science or song through May 2016. Additionally, as part of the “It’s About Time!” campaign, Rockwell recognizes and awards each month three inspiring U.S. Armed Forces veterans, selected from a pool of submitted essays on veterans breaking through from military service to civilian life and positively impacting others.

Breakthrough in Science: Discovery by researcher could lead to treatment of neurological diseases ranging from autism to Alzheimer’s disease to multiple sclerosis

In a stunning discovery that overturns decades of textbook teaching, researchers at the University of Virginia School of Medicine in June of this year reported to have determined that the brain is directly connected to the immune system by vessels previously thought not to exist that play an important role in disease-fighting brain drainage. That such vessels could have escaped detection when the lymphatic system has been so thoroughly mapped throughout the body is surprising on its own, but the true significance of the discovery lies in the effects it could have on the study and treatment of neurological diseases ranging from autism to Alzheimer’s disease to multiple sclerosis.

The discovery of a web of drainage channels called lymphatic vessels – the body’s waste disposal system – in the brain was made possible by the work of Antoine Louveau, PhD, a postdoctoral fellow, working as a researcher at the University of Virginia School of Medicine. The vessels were detected after Louveau developed a method to mount a mouse’s meninges – the membranes covering the brain – on a single slide so that they could be examined as a whole. After noticing vessel-like patterns in the distribution of immune cells on his slides, Louveau tested for lymphatic vessels and there they were. The impossible existed. To read more about this article please click here.

Inspiring vets move forward as civilians after serving the USA

In the essay component of Rockwell’s ‘It’s About Time!’ 6-month campaign, a call for essays asked veterans and those people inspired by veterans to discuss who had inspired them most in their lives, and moving forward in civilian life:

Patrick Nelson, born and raised in Western Minnesota, found the joys of selflessness in the U.S. Army, where he lost a friend and fellow soldier in battle, but honors his memory by making ‘giving back’ central in his civilian life. To read more about this essay click here.

Steven Robbins, a former Marine Corps fighter, returned to Ascutney, Vermont from battle in Iraq suffering PTSD, but, according to a civilian who submitted an essay about Robbins, he overcame feelings of isolation to be a hard worker for a tree pruning and vegetation management company, fishes regularly with his two kids and other youth, and is willing to answer questions that children have about his experience in the Corps. To learn more about his experience by reading his essay, click here.

Anthony Ochs, who grew up in rural northwestern Pennsylvania, has been driven by ambitious dreams, and come January, the former Apache helicopter crew chief in the U.S. Army will officially be a driver of one of Monster Jam’s brand new 10,500-pound trucks, “Soldier Fortune Black Ops”. To read more about his journey, read his essay by clicking here.

Visit to read the three winning essays and/or learn how to submit an essay, as the ‘call for essays’ continues through May 15, 2016.

Rockwell will, the first week of January 2016, send its Breakthrough in Science winner Dr. Antoine Louveau, and U.S. breakthrough veterans Patrick Nelson, Steven Robbins and Anthony Ochs each a gift package containing a Rockwell 747 watch of their choice and any pair of Monza sunglasses they pick, and a personal congratulatory message from Rockwell founder Rich Eggett.

“Rockwell is pleased to acknowledge and gift individuals making breakthrough accomplishments in sports, science & song, and also acknowledge and gift U.S. veterans breaking through to accomplish in civilian life, inspiring others,” said Rich Eggett, founder of Rockwell. “It’s about excellence. It’s about break-through accomplishment that betters society. And it’s about time to say ‘pretty cool, well done’.”

‘It’s About Time!’ Essay Dynamics

To determine the pool of qualified U.S. Armed Forces veterans for Rockwell’s “It’s About Time!” campaign, Rockwell has made a ‘call for essays’ in which applicants submit an essay to Rockwell between 500 and 700 words detailing who personally inspired them and/or mentored them by providing a vision for leading an exemplary life – a vision which they otherwise would not have realized on their own. Additionally, applicants should describe the future life vision and goals, which they have for their life. Once winning essays are identified by the company, applicants will be notified and a Rockwell recognition-and-reward gift package will be scheduled to be sent to the essay-winning individuals. A Rockwell watch will be sent to the individual mentioned in the essay deemed as the most positive influence in the essay winner’s life.

To advance for final review by Rockwell founder Rich Eggett, essays must be between 500 and 700 words and be emailed in either a Microsoft Word Document or Google Document format, to: itsabouttime(at)rockwelltime(dot)com. Additional terms and conditions and submission information can be found at the following Rockwell page.

Applicants sending their essay to Rockwell via either of the above-stated methods must provide: 1) their full name; 2) their email address; 3) the phone number where they can be reached; 4) a jpeg head shot photo of themselves, via email attachment and 5) proof that they previously served in the U.S. Armed Forces. Each essay contestant agrees that in sending Rockwell their essay that they accept that the content of their essay shall become the property of Rockwell. Rockwell reserves the right to publish some or all of the winning essays on the web site, under certain sections and also may be shared with members of the American media.

About Rockwell

Rockwell is a U.S-based luxury lifestyle brand of unique, high quality watches, apparel, and sunglasses, with headquarters in Woods Cross, UT. Rockwell’s entire mission is to provide the very best consumer experience on a range of products at premium quality while demonstrating commitment. Rockwell treats its employees with the utmost respect so that they in turn will provide the highest level of respect to Rockwell partners, retailers, and customers. A portion of every single purchase of Rockwell eyewear is donated to CharityVision, whose mission is to help cure blindness throughout the world.

For more information about Rockwell and the products it brings to market, visit

Media Contact:
Michael Krems
Sr. Director of Communications Rockwell Time, Inc.
mobile: 805.496.8166

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