By retrofitting movie poster cases into dynamic digital displays, movie posters come alive with motion and animation.
OVERLAND PARK, KS (PRWEB) February 25, 2015
Cinema Scene Marketing announced today the completion of the first installation of its Digital Poster Initiative (DPI) by deploying full motion digital displays in place of the traditional paper movie posters. The Muvico 14 Thousand Oaks (Thousand Oaks, CA) becomes an industry wide showcase location featuring Cinema Scene’s suite of digital media and menu board products.
“Since the introduction of the TrailerVision™ Digital Media Network in 2007, Cinema Scene has been at the forefront of bringing digital media and marketing solutions to cinema lobbies. By retrofitting movie poster cases into dynamic digital displays, movie posters come alive with motion and animation,” said Joe Ross, Partner, Cinema Scene Marketing. The DPI solution, when coupled with Cinema Scene’s existing digital solutions like TrailerVision™, VideoWall, Digital Menu Boards (DMBs), Auditorium Signage and Wayfinding, becomes a live testament to the integrated all-digital vision Cinema Scene is bringing to the movie going experience.
“We are excited to build on our existing partnership with Cinema Scene. With the installation of these digital posters, Carmike Cinemas continues to deliver to its patrons a state of the art entertainment experience; from engaging digital posters to digital menu boards and culminating with luxurious seating and leading projection technology,” said David Passman, Chief Executive Officer at Carmike Cinemas.
Studios have been excited to work with Cinema Scene to utilize the unique marketing functionality available in their new DPI installations. Multi-screen takeovers allowed studios to design a more visually stimulating animated movie poster for upcoming releases,
The launch of the Thousand Oaks location signals the beginning of a multi-year Digital Poster Initiative, where, Cinema Scene will lead an industry wide organization of key Studios, and Exhibitor partners, to develop a standardized model ensuring an effective and efficient solution throughout the cinema environment.
About Cinema Scene Marketing (http://www.cinemascenemarketing.com/)
Cinema Scene Marketing, headquartered in Overland Park, Kan., delivers promotional marketing and merchandising solutions to cinema clients via concessions packaging, digital signage and marketing services. Cinema Scene’s industry leading solutions can be found in most of the top cinema circuits in North America.
Cinema Scene Media, a division of Cinema Scene Marketing, leverages digital media and promotional products to reach over 300 million cinemagoers annually. TrailerVision™ digital lobby displays reach highly desirable and captive movie going consumers. The CS PROMO Network literally places your brand ‘in the hands’ of consumers via promotional packaging and premiums.
About Carmike Cinemas (http://www.carmike.com)
Carmike Cinemas, Inc. is a U.S. leader in digital cinema, 3-D cinema deployments and one of the nation's largest motion picture exhibitors. Carmike has 278 theatres with 2,917 screens in 41 states. The circuit includes 42 premium large format (PLF) auditoriums featuring state-of-the-art technology and luxurious seating, including 25 "BigDs," 15 IMAX auditoriums and two MuviXL screens. As "America's Hometown Theatre Chain" Carmike's primary focus is mid-sized communities. Visit http://www.carmike.com for exact show times and to purchase tickets.
CONTACT: Michael Holmes