The ‘Real Women’ campaign was born out of our desire to show realistic body images in a fashion editorial.
New York, New York (PRWEB) February 27, 2015
We cheered when Sports Illustrated featured two plus-size models in its annual swimsuit issue. After all, more than 67 percent of women in the United States wear a size 14 or larger. Seeing images of women in magazines that reflect our size-diverse society is critical.
But one swimsuit issue is not enough. That’s why PLUS Model Magazine (PMM) and Always For Me, the trusted online retailer of plus-size swimwear, active wear, and lingerie, partnered to search for “Real Women” to feature in PMM’s March issue. The March issue of PLUS Model Magazine will be available online on March 1, 2015.
A recent college graduate with a degree in physics, an aspiring criminal psychologist, an artist, and an opera singer are among the “Real Women” who were photographed and will be featured in the PMM March issue. (Please note these are “Real Women” because they are unsigned, nonprofessional models. Certainly, women of all sizes are “real.”)
“The ‘Real Women’ campaign was born out of our desire to show realistic body images in a fashion editorial. It was also an important way to include our readers, who want to see bodies of different sizes represented in media,” said Madeline Jones, Editor-in-Chief of PLUS Model Magazine.
“It was a thrill to work with such an adventurous, confident and gloriously diverse group of women,” said Jeanne Grasso, Director of Marketing at Always for Me. “And we are delighted to be part of an editorial that reflects who our customers actually are.”
PLUS Model Magazine inspires the style-savvy, fashion-forward, full-figured woman to embrace her curves. Developed, designed and written by plus women, for plus women, PMM understands and speaks directly to the heart of our reader, because we are our reader. Online since 2006, PMM is the number one plus-size fashion and beauty magazine, blog, and social media outlet.
Always For Me has been one of the most trusted online retailers of fashionable plus-size swimwear, active wear, and lingerie in the world for more than a decade and a half. The company has been catering to women sizes 16 and larger since 2000. Always For Me is proud to serve the needs of millions of full-figured women who deserve personalized attention and a wide variety of choices.