KwangJuYo Opens a U.S.-Based Online Store to Bring Star Chefs’ Favorite Ceramic Ware Closer to Global Consumers

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KwangJuYo opens a U.S.-based online store to bring star chefs' favorite ceramic ware closer to global consumers.

ceramic ware

ceramic ware

KwangJuYo offers traditional Korean ceramic ware recreated with a modernistic touch while retaining the beauty and esteem of the ceramic ware exclusively used by the royal court of the Joseon Dynasty.

KwangJuYo has launched its global online store (http://en.ekwangjuyo.com) based in the U.S. KwangJuYo is the maker of the traditional Korean ceramic ware under the same name, popular among such world-renown chefs as the Michelin Star Chefs Thomas Keller, Corey Lee, and the Iron Chef Judy Joo, to name but a few. The opening of the U.S.-based online store hopes to bring the high-quality ceramic ware closer to American and global consumers.

KwangJuYo offers traditional Korean ceramic ware recreated with a modernistic touch while retaining the beauty and esteem of the ceramic ware exclusively used by the royal court of the Joseon Dynasty. All KwangJuYo ware is hand-made by master craftsmen and ceramic artists using only organic materials developed by the Company and in the traditional production process of the past. Used by the Blue House for high-level diplomatic dinner receptions as well as in top-tier restaurants, KwangJuYo not only represents quality, but it also continues in the spirit of millenniums-old Korean porcelain to the delight of so many Koreans that President Park Geun-hye presented a set of KwangJuYo Baekja to the American first lady, Michelle Obama.

The leading product lines of KwangJuYo include the Classic, a recreation of the uniquely Korean 16th-century Buncheong Porcelain; the Modern, featuring a motif of the 18th-century Baekja Moon Jar; and the Casual, a traditional Joseon porcelain bowl reproduced to modern tastes.

Pursuing the theme of “Tradition Modernized,” KwangJuYo forms a collaboration with young modern ceramics artists and leading experts in related fields. Having recognized the value of the KwangJuYo early on, Thomas Keller and Corey Lee, through the collaboration program, have had the maker produce a line of ceramic ware to their own design and use the ware at their respective restaurants. (The Thomas Keller line is being sold at the Finesse, a retail shop in Napa Valley, California.)

CEO Cho Tae-kwon of KwangJuYo said, “The heritage, craftsmanship and handcraft that embody the value of artistic masterpieces is attracting attention worldwide.” He added, “Since 1963, KwangJuYo has been perfecting the traditional tableware of a Korean royal court with the elegance and beauty of orient."

KwangJuYo is offering a 10% discount as an opening event to all of its online members on their purchases; during the month of March, members can buy a complete dinnerware set at 20% off of the original price.

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JiYoon Kim
KwangJuYo
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