Blue Whale Web Names Brad Sams as Executive Editor

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Blue Whale Web adds technology journalist Brad Sams as its Executive Editor to develop content and strategy for the Petri IT Knowledgebase and brands.

Blue Whale Web, the company that has brought IT professionals the Petri IT Knowledgebase and websites with independent how-to content and breaking industry news, announced that it has named Brad Sams as its Executive Editor.

As executive editor, Sams will be responsible for supporting editorial operations of the Petri IT Knowledgebase and brands, where he will use his expertise to further innovate and deliver quality content to Blue Whale Web’s diverse readerbase.

Sams has nearly ten years of experience in the publishing space where he developed an expertise for growing brands with quality and timely content; his deep knowledge of social media and search engine landscapes will help drive the Petri IT Knowledgebase and to new heights. Sams began his publishing career with where established the brand as an authority in the Microsoft community. Sams has also received his M.B.A. from the Carl Lindner School of Business.

In the past 12 months, Blue Whale Web has relaunched the site to improve reader experience and strengthened relationships with leading contributors, namely Aidan Finn, Jeff Hicks and Russell Smith. Daniel Petri, founder of Petri, has rejoined as a regular senior contributing editor and the company partnered with Paul Thurrott, together launching in January of 2015.

The addition of Brad Sams to Blue Whale Web is the latest piece of news in a series of steps that the company has undertaken to enhance its offerings and better serve the needs of readers and industry partners. Petri is focused on being the destination where IT professionals come to learn how to work smarter.


About the Petri IT Knowledgebase
As one of the world’s leading IT-related content and community sites, the Petri IT Knwoledgebase offers thousands of articles focused on helping IT professionals and system administrators do their jobs faster and more effectively. In addition to having an extensive library of how-to and tutorial content focused on Microsoft Windows, Windows Server, Exchange Server, System Center, Cisco, VMware, and dozens of other IT platforms and technologies, the Petri IT Knowledgebase forums are also a popular online destination for system administrators to network and exchange information with their peers.

For additional information, follow The Petri IT Knowledgebase on Twitter (@petri_co_il), Facebook (, LinkedIn, (, and Google+ (

About Blue Whale Web LLC
Blue Whale Web LLC is an independent, privately held company based in the Chicago, IL. area. Led by President and Managing Partner George A. Coll, Blue Whale Web LLC is committed to providing the best content and community resources to help IT professionals and tech enthusiasts get the most out of their technology investments.

  • For business inquiries, contact George Coll (george(at)bluewhaleweb(dot)com)
  • For editorial inquiries, contact Blair Kellerhals (blair(at)petri(dot)com)
  • For advertising inquiries, contact Maria Plasterer (maria(at)bluewhaleweb(dot)com)

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George Coll
Blue Whale Web LLC
+1 (224) 212-0122
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