Predictive Analytics Pioneer DxContinuum Secures Fortune 500 Accounts and Series A Funding

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DxContinuum, Inc., a leading provider of predictive analytics applications for sales and marketing teams, announced growth in Fortune 500 customer adoption and a Series A investment round of US$4 million.

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DxContinuum Opportunity Scoring

“With the DxContinuum lead scoring solution, we had a double digit increase in conversions with half the number of leads chased quarter over quarter” said Pawan Goyal, Senior Director of Products, Print/Scan and TechComm at Adobe Systems Inc.

DxContinuum, Inc., a leading provider of predictive analytics applications for sales and marketing teams, announced growth in customer adoption and a Series A investment round of up to US$4 million, of which US$1.6 million has been funded to date, led by Cequel III, LLC. A Salesforce.com partner, DxContinuum made the announcement at the Dreamforce 2015 conference in San Francisco.

In the past 12 months, the DxContinuum customer roster grew to include Adobe, Akamai, Cisco and Dell. DxContinuum customers have accelerated their lead-to-deal conversion by up to 2x, deal size by 20% and sales velocity by 25% using DxContinuum predictive analytics with their Salesforce.com, Oracle Sales Cloud and marketing data.

“With the DxContinuum lead scoring solution, we had a double digit increase in conversions with half the number of leads chased quarter over quarter” said Pawan Goyal, Senior Director of Products, Print/Scan and TechComm at Adobe Systems Inc.

Gartner Research Director Todd Berkowitz finds that “SaaS-based predictive analytics applications are helping B2B salespeople and marketers more effectively generate demand and win deals.”(1)

“Today, millions of dollars are being spent on customer relationship management software, sales and marketing, but revenue per dollar spent has actually been declining each year,” said DxContinuum CEO and co-founder Debu Chatterjee. “DxContinuum customers see results soon after deployment – and these results are sustainable, thereby increasing the predictability of their sales process and their total revenues by understanding which leads are the most likely to convert,” said Chatterjee.

As part of the Cequel III investment, Vice President of Corporate Development Aaron Boyll and Director F. August (Gus) Haug from Cequel III have joined the DxContinuum Board of Directors.

“Our initial interest in DxContinuum was based on the results they had delivered for customers in a wide scope of applications and across the entire customer sales funnel from prospecting, lead and opportunity scoring to pricing, upsell and cross-sell. When we discovered how quickly they could implement their unique, differentiated approach we knew this was a game-changer for Fortune 500 sales and marketing teams looking to leverage their vast data to bring sustained improvements to lead quality and sales conversion,” said Aaron Boyll from Cequel III.

(1) Gartner, “Market Guide for SaaS-based Predictive Analytics Applications for B2B Sales and Marketing”, Todd Berkowitz, 23 January 2015, G00271490.

About DxContinuum
DxContinuum predictive analytics enable sales and marketing teams to generate more revenue, with better predictability. Available for Salesforce.com and Oracle Sales Cloud customers, DxC SalesSuite™ is easy to buy, deploy and use as a cloud-based application. For more information visit http://www.dxcontinuum.com.

About Cequel III, LLC
Cequel III is an investment and management firm historically focused on the development of telecommunications infrastructure, information technology and managed services platforms. Founded by long-time entrepreneur Jerry Kent, Cequel has created long-term value for over a decade through direct private investments, including the recently announced sale of Suddenlink to The Altice Group for $9.1B. To find out more, visit cequel3.com.

Connect with DxContinuum
About DxContinuum: http://www.dxcontinuum.com/
Read our blog: http://www.dxcontinuum.com/index.php/my-blogs/
Follow us on Twitter: http://twitter.com/DxContinuum
Visit us on LinkedIn: http://www.linkedin.com/company/dxcontinuum

DxContinuum and DxC SalesSuite are trademarks or registered trademarks of DxContinuum, Inc. in the United States, and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

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Press Contact
Brett Sheppard
DxContinuum
+1 (415) 852-1318
brett(at)dxcontinuum(dot)com

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DxContinuum, Inc.
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