UK B2B Ecommerce Marketplace Announces Latest Website Improvements

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After a soft launch in beta early in 2015, West Sussex based digital startup has just updated their B2B ecommerce marketplace with an improved design and several usability enhancements for trade buyers and sellers.

surplus and clearance UK online marketplace

This is an innovative and ambitious B2B ecommerce marketplace that we've launched, and we expect to continue driving plenty of new improvements

West Sussex based digital startup this week announced the launch of a major design and functionality update to their new online marketplace.

The update announcement detailed technical improvements in navigation and checkout usability, as well as a new option to create orders to pay for later by bank transfer. Design changes were aimed at improving ease of use for trade buyers searching for hard-to-find parts and discounted equipment. The site is now more accessible to mobile users: many of the trade buyers, in categories such as plumbing supplies and electrical supplies, make purchases on the go.

According to the business development team, the site immediately saw improvements in engagement from online visitors, more than doubling visitors' average time on site and also measurably improving the number of pages visitors browsed.

My Trade Deals, domain name (and limited company name) was soft-launched earlier in 2015 with the stated aim of helping UK businesses clear their surplus, obsolete, or excess stock in an easy-to-use independent marketplace.

A familiar ecommerce system and in-depth product search functionality are designed to help tradespeople such as electricians and cable installers find parts they are looking for at lower prices than buying retail. At the same time, buyers do not need to negotiate with separate sellers - they can just click and order whatever they need for express delivery: an advantage in a world where many trade suppliers still require purchase agreements and phone calls to salesmen.

According to My Trade Deals CEO Duncan Lindsay, the new platform provides businesses with a number of advantages over the two most famous ecommerce platforms: "Listing individual parts one by one on Amazon is not viable when you have an inventory of hundreds or thousands of specialized SKUs. Adding unique or partial items, or wholesale lots, is impossible there. And if you look at eBay, sellers are under a lot of pressure to adhere to consumer-focused description creation, and have to sell out in a limited amount of time. Neither Amazon nor eBay are great choices for many businesses as they are mostly about B2C (consumer) selling. Our focus is on B2B ecommerce in the UK."

Added Lindsay: "Parts and equipment suppliers who are already building their own ecommerce storefronts will still appreciate an additional outlet for clearing surplus stock in a larger marketplace."

CEO Lindsay summed up: "This is an innovative and ambitious B2B ecommerce marketplace that we've launched, and we expect to continue driving plenty of new improvements into the site design and functionality, to make trading easier for both overstock sellers and UK trade buyers."

As of August 2015, there are over 7,000 sellers' items listed for sale in, many in large bulk quantities, totalling over £2,600,000 of UK-based trade inventory at current discount pricing. Registration is free for buyers and sellers, and sellers are not charged any fees until items sell.

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George Dyckes, Business Development Manager
since: 11/2014
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