Increasing Cross-Sales at the Brand New Account Opening

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Cohen Brown Management Group hosts American Banker complimentary webinar on October 1, 2015.

Are you maximizing the golden opportunity with new customers? Or are you underserving customers and leaving revenue at the new accounts desk? Cohen Brown Management Group CEO and Co-Founder, Martin L. Cohen, M.D., along with James W. Bywater, Julie Freeman, and clients address this important topic in the upcoming American Banker webinar, “Increasing Cross-Sales at the Brand New Account Opening.”

Are the people who walk into your branches today to open their initial account often leaving with less than the products and services they logically need to manage and prosper in their financial lives? Has your bank invested considerable money and worked for years, perhaps decades, to increase cross-sales, and yet results have been disappointing? If the answer to these two questions is “yes” then don’t miss this webinar with bankers that are currently utilizing Cohen Brown’s sales training solution for new account openings.

Although billions have been spent to increase cross-sales, even top banks say the results have been disappointing. Cohen Brown researched the reasons why and developed a proven solution to leverage the most powerful gateway to increasing overall cross-selling success: Increasing Cross-Sales at New Account Openings (NAOs) with Brand New Customers.

During this webinar bankers will:

  • Learn the biggest reasons for cross-sell under performance today and why new account openings are the single best opportunity to maximize cross-selling with brand new clients.
  • See how a revolutionary and proprietary solution maximizes ethical cross-sales at new account openings, helps customers manage and prosper in their financial lives, significantly increases banker confidence, and produces between 1.2 and 3.5 additional cross-sales at new account openings regardless of the starting baseline of the bank.
  • Hear directly from bank executives and front-line bankers about the results they have achieved and the glowing customer feedback they have received with this remarkable solution.

This complimentary webinar is taking place on Thursday, October 1, 2015 at 11 a.m. PT/2 p.m. ET. Register today.

About Cohen Brown
For more than 35 years, Cohen Brown has earned acclaim for helping organizations achieve dramatic and profitable bottom-line results with solutions that increase and sustain key behavioral skills. Our internationally recognized training methodologies are now revolutionizing learning and performance development. Cohen Brown’s consulting services and courseware build upon existing organizational cultures and surpass the highest sales-and-service expectations.

About American Banker
American Banker, a SourceMedia brand, is the essential resource for senior executives in banking and financial services, keeping its users updated on vital developments and focusing sharply on their most important concerns. Financial industry professionals turn to American Banker to stay maximally informed and engage with an authoritative community of analysts, practitioners, and innovators through opinion content, research panels, social media, and live events. Bank Technology News is the technology resource of American Banker, serving an elite community of IT professionals, as well as c-suite and line-business executives whose success depends on the effective application of today’s changing technologies. For more information, visit

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