Dayna Gilchrist Named Sole Chief Executive Officer of The Hype Agency

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The Hype Agency, a leading event staffing and execution agency in the marketing industry, announced today that Dayna Gilchrist, Co-founder and CEO of the East Coast office will become sole CEO of the company.

The Hype Agency- Leader in Event Staffing and Execution

We stay committed to answering our clients' needs, and we will continue to provide the same high quality service on which we built our reputation.

"Co-founder Kate Bright is stepping down from her role as co-CEO," said Gilchrist. “Kate has been an integral part of this company and her tireless efforts have helped build The Hype Agency into the strong, dynamic company it is today.”

Gilchrist, a 12-year veteran in the event and marketing industry, has a proven track record in the field of experiential marketing and promotional event staffing. Gilchrist and Bright founded The Hype Agency in 2006 with the goal of creating an event staffing agency focused on flawless execution and the creation of an experience that ignites conversation and propels brands. The Hype Agency has quickly become one of the most sought after event staffing and execution partners in the marketing industry today.

“We stay committed to answering our clients' needs, and we will continue to provide the same high quality service upon which we built our reputation. This internal change will in no way affect our company policies or manner of conducting business," said Gilchrist.

Gilchrist's motto is “Do what you love. Love what you do.” She lives this motto everyday at The Hype Agency. Gilchrist's passion for her work is apparent to all who meet her and evident in the results she produces for her clients.

Prior to co-founding The Hype Agency, Gilchrist worked for Alloy Media +Marketing, a large promotional and event marketing agency. She was responsible for the planning and execution of marketing campaigns with an expertise in guerrilla campaigns, experiential marketing, event-based marketing, street teams, and buzz marketing. She is a graduate of the University of New Hampshire where she earned a BS Degree in Communications and Business Administration.

Stephanie Lancione

About The Hype Agency
The Hype Agency provides event staffing and experiential event execution partnership for its marketing agency clients. Founded in 2006, The Hype Agency provides brand ambassadors for sampling events, trade shows, street teams, in-store demos, bar & nightclub promotions, mobile marketing tours, sporting events, and more! If you are in search of an event staffing agency and execution partner for your upcoming mobile tour, experiential marketing campaign, or PR stunt, there is only one choice- The Hype Agency.

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Dayna Gilchrist
The Hype Agency
+1 (603) 328-9019 Ext: 111
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Stephanie Lancione
since: 07/2009
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The Hype Agency
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