Their goals are lofty, but if they keep up with the marketing strategies they are using now, they have a good potential to meet those goals. It will be interesting to watch their strategies unfold in the coming months as they reach for this goal.
Scottsdale, AZ (PRWEB) June 15, 2015
In an announcement made at the Computex show in Taipei, Microsoft outlined its plans for the future of the Internet of Things. Network World reported on the lofty goal of having 1 billion devices running Windows 10 within the next three years. Jason Hope, entrepreneur and futurist, applauds the tech giant for dreaming big, but wonders if they will reach their goal in the timeframe outlined.
In the June 9 article, entitled "Microsoft Outlines Internet of Things Plans for Windows 10," Andy Patrizio of Network World discussed announcements Tony Profit, corporate vice president for Windows and Search marketing, made at the show. The article states that Prophet discussed the company's goal to have 1 billion devices running with Windows 10 in the next couple of years. Partnering with Toshiba first, Microsoft plans to build devices with its partners specifically with this goal in mind.
In order to reach the 1 billion goal, Toshiba and other Microsoft partners will need to focus on devices beyond the consumer. "They will need to target many industries, including transportation, logistics and even healthcare to reach their goal," sid Jason Hope.
Nick Parker, corporate vice president of Microsoft's OEM Division, also presented at the show. He showcased Crestron Pyng, a Windows-powered home automation technology that connects all of a home's systems into one central control device. Crestron Pyng connects systems using Azure's Internet of Things services so that the security system, door locks, window shades and other home systems all work together. A variety of devices using Windows 10, including PCs, laptops and a new HP tablet, were also shown at the show.
"Windows and Microsoft are working hard to make the Internet of Things their playing field," said Jason Hope. "Their goals are lofty, but if they keep up with the marketing strategies they are using now, they have a good potential to meet those goals. It will be interesting to watch their strategies unfold in the coming months as they reach for this goal."
Innovation is also key to this strategy, and this was seen in some of the devices shown. The FoxConn Kangaroo, for instance, turns a TV into a fully functional Windows PC. Even more interesting is the Quanta Compute Plug. This mini-PC plugs into the HDMI port and turns a TV into a display for a voice-controlled computer.
About Jason Hope
Jason Hope resides in Arizona where he manages a variety of business endeavors. A self-proclaimed philanthropist, Hope watches the development of the Internet of Things with great interest. He spends his time and resources to support research endeavors and local charities. Learn more about his work and his charitable endeavors at http://www.jasonhope.com.