City of LaGrange, GA Launches Dynamic New Brand: "A City Inspired"

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The brand will act as a catalyst for the attraction of both businesses and residents.

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This contemporary brand unifies our city’s business and resident attraction efforts and conveys the unique advantages of LaGrange for both.

The City of LaGrange, Georgia announced today the launch of the city’s new brand: “A City Inspired”, a dynamic new marketing effort designed to enhance the city’s growth strategy.

The brand, developed in partnership with Denver, Colo.-based Atlas Advertising, will act as a catalyst for the attraction of both businesses and residents. “A City Inspired” tells the unique story of LaGrange’s lifestyle advantages while also conveying the city’s progressive pro-business environment.

LaGrange’s new brand reflects the city’s revitalization. Classically designed, the new logo alludes to the historically faithful repurposing of LaGrange’s architectural landmarks. The tin ceilings found in many of LaGrange’s buildings, including the Del’Avant event center, inspire the mark itself. This classic inspiration is contrasted by the brand’s bold and modern typeface.

“The City of LaGrange is excited to introduce ‘A City Inspired,’” said Jim Thornton, Mayor of LaGrange. “This contemporary brand unifies our city’s business and resident attraction efforts and conveys the unique advantages of LaGrange for both.”

“A City Inspired” will be incorporated into print and digital advertising campaigns, as well as the new websites for the city and economic development department, both in the process of significant redesigns that will enhance user experience.

“From concept development to launch, Atlas Advertising is proud to work with the City of LaGrange on redesigning the City’s brand,” said Guillermo Mazier, Director of Strategic Accounts at Atlas Advertising. “‘A City Inspired’ will be a catalyst for the growth of the LaGrange community; portraying the strategic business and lifestyle advantages the city offers.”

About LaGrange, GA

Located in Midwest Georgia, just 60 miles from Atlanta’s Hartsfield-Jackson International Airport, LaGrange is a thriving small town offering all the amenities of a big city and is a great place to raise a family. Also an ideal business location, LaGrange is strategically positioned in the South’s largest labor and consumer market and provides convenient access to U.S. and world markets. With over 450 new jobs and over $200 million dollars in new investment created in the last two years, LaGrange has proven to be a great place to do business.

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