Miami, FL (PRWEB) February 12, 2015
Ready. Set. Click. At the 2015 Market America | SHOP.COM World Conference in Miami, Florida chief operating officer Marc Ashley announced a new technology partnership with Visa that will enhance the checkout process on SHOP.COM making it even faster and easier to purchase all the products consumers want.
"The goal is to make the online shopping experience easier and more enjoyable," Ashley said. "Now with Visa Checkout on SHOP.COM, you can speed through checkout with just a username and password. There's no need to re-enter your card number or address with every purchase."
The Visa Checkout service allows customers to pay with any major credit or debit card - Visa, MasterCard, American Express or Discover. Customers are able to store multiple credit cards in Visa Checkout, along with their preferred billing and shipping addresses, facilitating quick online checkout. According to Ashley, a large percentage of shopping cart abandonment is due to complicated checkout navigation and fears of security breaches.
"As people around the world spend more time and money online, on sites like SHOP.COM, they are demanding a fast, secure and frictionless way to buy using the payment cards they already know and trust," said Sam Shrauger, senior vice president of Global Digital Solutions at Visa. "Visa Checkout makes it easier to pay for the more than 40 million products that SHOP.COM offers, simplifying the experience so that it's more like the simplicity of swiping a card in the physical world."
SHOP.COM will also offer Visa Checkout on its mobile-optimized properties beginning in early March.
About Market America, Inc. & SHOP.COM
Market America, Inc. is a product brokerage and Internet marketing company that specializes in One-to-One Marketing. Its mission is to provide a robust business system for entrepreneurs, while providing consumers a better way to shop. Headquartered in Greensboro, NC, the company was founded in 1992 by President and CEO JR Ridinger and has generated $5.8 billion in accumulated sales. Market America employs nearly 700 people globally with operations in the United States, Canada, Taiwan, Hong Kong, Australia, United Kingdom and Mexico. Through the company's shopping website, SHOP.COM, consumers have access to over 40 million products, including Market America exclusive brands and thousands of top retail brands. By combining Market America's entrepreneurial business model with SHOP.COM's powerful comparative shopping engine, Cashback program, Hot Deals, social shopping integration and countless other features, the company has become the ultimate online shopping destination.