Winston-Salem, NC (PRWEB) July 16, 2015
Inmar will present its mid-year Promotion Industry Analysis webinar at 2:00 p.m. Eastern Time on Thursday, July 30. The hour-long program will offer a review of industry activity from the first half of the year including detailed data for coupons (distribution, redemption, method-specific activity, etc.), insights into shopper behavior and an assessment of key activity in the marketplace such as the growing use of trade promotions. Presented by members of the Inmar Analytics team, the webinar begins at 2:00 p.m. Eastern Time and those interested in attending may register here. The presentation will be repeated on Tuesday August 4 – also at 2:00 p.m. Eastern Time.
As shoppers’ media and coupon method preferences continue to change and cross-channel competition for their time and attention grows more intense, effectively engaging shoppers is becoming a greater challenge for marketers. Contributing further to this challenge is the fact that the collective mindset of shoppers has shifted from one of effort to expectation and they are now demanding that retailers and brands provide them a saving, shopping and life-improving experience that is both faster and "smarter."
“Increasingly complex shopper expectations are reverberating throughout the marketplace,” says Inmar Chairman and CEO David Mounts. “Current conditions require that marketers be even more strategic, and disciplined, in their use of both trade and consumer promotions. To activate and retain shoppers, retailers and brands must anticipate shopper needs and deliver a pre-shop and in-store experience that adds value to shoppers’ lives -- not just once but over time,” adds Mounts. “Our industry analysis looks at how marketers are responding to changing market conditions and evolving shopper behavior.”
Inmar has been a thought leader and innovator in the promotions industry for more than 35 years and currently processes and analyzes more than 2.3 billion coupons and related campaigns annually, making it an expert in planning, executing and measuring promotions. In addition to providing promotion program management, coupon processing and advanced analytics, Inmar closely monitors coupon distribution and redemption across the country and regularly reports on trends and activity in this sector.
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Inmar, Inc. is a technology company that operates intelligent commerce networks. Our platforms connect offline and online transactions in real time for leading retailers, manufacturers and trading partners across multiple industries who rely on Inmar to securely manage billions of dollars in transactions. Our Promotions, Supply Chain and Healthcare platforms enable commerce, generate meaningful data and offer growth-minded leaders actionable analytics and execution with real-time visibility. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina, with locations throughout the United States, Mexico and Canada.
For more information about Inmar’s products and services, please call 866.440.6917 or visit http://www.inmar.com.