New York, NY (PRWEB) March 25, 2015
The votes are in and once again Motives® by Loren Ridinger outshines the competition. The brand currently ranks as the #2 top cosmetics company in a poll by http://www.thetoptens.com. Motives is well ahead of every other established brand, including MAC, Urban Decay, Estée Lauder, Lancôme, Clinique, L’Oréal, Chanel, Bobbi Brown, Dior, Mary Kay, Sephora, Avon, NARS, Revlon, Shiseido, Burt's Bees, The Body Shop, Kiehl's, Aveda, Origins, Elizabeth Arden, YSL, Nivea and MAX Factor.
Created by Market America | SHOP.COM Senior Executive Vice President Loren Ridinger, the brand is increasingly garnering the attention of consumers, beauty professionals, media and influencers, turning the beauty industry upside down with its trendsetting products, affordable prices and social media following.
Here’s what voters are saying: “I love my custom blend foundation! It is tailor made just for my skin’s needs and the perfect color!” “It is the best makeup. I love it so much!” “As a professional makeup artist and hairstylist I love the ability to customize cosmetics for my clients from liquid to powder foundation, concealer, bronzer, blush and lipsticks.”
To see what more voters had to say about Motives, click here.
Loren Ridinger said, “I couldn’t be happier. I want to share all the things that are so fabulous about Motives Cosmetics with everyone. I listen to what women want and strive to provide luxury cosmetics at an affordable price. Ranking #2 on the Top Ten List is an amazing honor and I want to thank everyone for helping push us to the top.”
This isn’t the first time Motives has surpassed other leading beauty brands. In 2014 Motives’ Instagram account (@motivescosmetics) reached a major milestone doing what other major beauty brands combined have not – reaching over 1.5 million followers. What’s more impressive is that this feat was the result of a well-crafted initiative created by Loren Ridinger just one year ago.
“No beauty brand does it better than Motives,” said JR Ridinger, President & CEO of Motives’ parent company, Market America | SHOP.COM. “Having surpassed industry giants in terms of social following and customer engagement — and now voter popularity — Motives will soon pass them in terms of revenue through initiatives that only Loren can envision and execute. She turned selfies into sales — can’t wait to see what’s next.”
La La Anthony, actress and entrepreneur, is also thrilled with the achievement as she and Loren created Motives for La La to address the cosmetics needs of women of all skin tones, further driving the brand’s popularity.
“We are so thankful to all those who have fallen in love with the versatile color palettes and rich formulas of Motives and who have helped us hit this amazing accomplishment,” said La La Anthony.
ABOUT MOTIVES® BY LOREN RIDINGER
Motives by Loren Ridinger, through revolutionary and cutting-edge technology, is a world leader in the cosmetics industry. Motives is worn by some of today’s hottest celebrities and is a favorite of makeup artists, models and photographers. Motives by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out, while providing thousands of consultants worldwide with an opportunity to live the lifestyle they have always dreamed of. For more information, visit http://www.MotivesCosmetics.com, Loren Ridinger’s blog, My Fashion Cents, at http://www.MyFashionCents.com, and Loren’s World, a lifestyle and empowerment website, at http://www.LorensWorld.com.
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