WaterField Launches PERALTA, a New Bag Line for Bold, Smart and Creative Women

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Bringing the same small-batch artisanal quality and attentive customer care WaterField Designs is known for, the San Francisco company introduces a new designer and women’s bag line—PERALTA. PERALTA Bags supports the bold, smart and creative woman in her busy lifestyle.

Balani Backpack—in blue tafetta

Balani Backpack

Customers over the years have urged us to offer more bags for women. When I saw the work of Amyel Oliveros, I knew we had found just the talent we needed to start a women’s line for bold, smart and creative women.

San Francisco’s WaterField Designs, a 17-year-veteran of locally-crafted bags and cases for tech-savvy professionals, announces a new women’s bag line—PERALTA | San Francisco. PERALTA’S refined, classic bags support bold, smart, and creative women in their multiple roles. Having studied bag design and gender at two prestigious design schools, PERALTA Designer Amyel Oliveros is devoted to creating PERALTA’s elegant bags for comfort and versatility—bags that keep women organized, confident and looking beautiful.

“Customers over the years have urged us to offer more bags for women,” explains Gary Waterfield. “I wasn’t sure we were qualified to do that until I saw the work of Amyel Oliveros, a recent graduate of the Konstfack design school and the Pratt Institute. In addition to an impressive list of design credentials, Amyel’s Masters thesis focused on bags and gender—just the talent we needed to start a women’s line. We resolved to launch with a few elegant essentials and add to the line every few months.”

PERALTA’s debut bag, the Balani Backpack, works in conjunction with an optional Etta accessory pouch and leather key tether, each of which can attach to an interior loop at the top of the women's backpack. This set gives a hint of the line’s future direction—items that complement each other but also work well separately. Keys can be accessed in seconds and left connected to the backpack to eliminate car lockouts. The versatile Etta pouch can act as a clutch, a make-up bag, or case to organize chargers and cords.

“I analyzed hi-tech backpacks for women and used what I learned to create the Balani’s S-shaped straps for ultimate comfort,” explained Amyel Oliveros, PERALTA Creative Director. “They distribute the load evenly and avoid the chest area, while gently pulling shoulders back to convey a confident stance. The bag extends just to the hip, and it’s narrower than a standard backpack. The dual leather handles are modeled after women’s handbags so professionals can carry the Balani like a briefcase into meetings. It’s truly a beautiful bag.”

Other thoughtful touches include a gold interior liner and an opening that peels back—like a “banana peel”—making it easy to retrieve items in the main compartment quickly and easily. A built-in protective laptop sleeve safely stows a computer or tablet, a leather bottom adds structure, and side pockets hold essentials like a water bottle and phone for quick access.

Made of easy-to-clean, water-repellent, coated taffeta material and premium full-grain leather, the Balani Backpack is easy to match with any outfit. Professional women will appreciate the restrained, clean look and muted colors appropriate for office settings, and parents will love the comfort and capacity. All women will love that they can detach the Etta from the Balani and head out for an evening social event. The new PERALTA line is here to support a diverse array of successful women in all that they do.

Availability & Pricing
The Balani Backpack
Price: $279. Colors and Materials: Blue or black coated taffeta, or black ballistic nylon. Black full-grain leather details. Waterproof zippers. Dimensions: 16 x 11.25 x 5.8 inches. Weight: 2 lbs.

Etta Pouch
Price: $25. Colors and Materials: Blue or black coated taffeta, or black ballistic nylon.
Dimensions: 8.5 x 6 x 1 inches. Weight: 2 oz.

Leather Key Tether
Price: $19. Colors and Materials: Black, full-length tether. Black metal carabiners.
Dimensions: 13.5 x .38 inches. Weight: 5 oz.

Available for pre-order at peraltabags.com. Shipping begins by August 10, 2015.

About WaterField Designs
WaterField Designs is an innovative San Francisco designer and manufacturer of bags and cases for tech-savvy consumers who want to stylishly and responsibly transport their technology. WaterField manufactures custom-fitted, high-quality cases and bags for a full-range of laptop computers, smartphones, tablets, gaming devices and other digital gear. All products are manufactured to exacting standards entirely in San Francisco. More information at “Our Story.”

From Waterfield Designs, a San Francisco maker of bags and cases for tech-savvy consumers since 1998, comes PERALTA, an exclusive women’s bag line. PERALTA designs bags to support bold, smart, and creative women in the many roles they play throughout the day. The bags are thoughtfully designed to keep women comfortable, confident and organized. For more information, see “Our Story” at the PERALTA website.

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Heidi Marzke

Heidi Marzke
since: 07/2015
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