New WSO2 White Paper Presents an IT Reference Architecture for Addressing Retailers’ Multichannel Demands

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Paper outlines an architecture for seamlessly connecting the systems, services and data that support retailers’ presence across in-store, Web and mobile channels while enhancing system performance

WSO2 delivers the only fully integrated open source enterprise middleware platform to support today’s enterprise environments—internally and across the cloud, mobile devices, and Internet of Things.

Retailers with a strong multichannel presence are poised to do well this holiday season.

Retailers with a strong multichannel presence are poised to do well this holiday season. According to the International Council of Shopping Centers Black Friday Shopping Study (1), 82% of shoppers will do research online before making purchases in-store, and 80% of consumers plan to use a mobile device when shopping. To help retailers optimize their multichannel IT implementations, WSO2 has published a new white paper that provides a reference architecture for a connected retail business.

Reference Architecture for the Connected Retail Enterprise

The white paper, “Connected Retail Reference Architecture,” was developed by WSO2 Software Architect Kasun Indrasiri. He begins by giving an overview of the various systems that come together in a typical retail IT landscape. Kasun also explains how a connected retail business can engage customers in a more consistent manner, leading to new business opportunities and increased revenue.

Kasun then explores the key challenges of becoming a connected retail enterprise. These include creating a rich customer experience through fast delivery and checkout procedures, managing multiple channels through which data and sales management are performed, and seamlessly uploading price updates so that it propagates to all parts of the retail ecosystem.

Next, Kasun presents a reference architecture for implementing a connected retail system so existing legacy systems, services and data can be integrated. He also addresses how to meet requirements for expanding IT capabilities inside and outside the organization; addressing customer demands; enabling the flexibility, and agility to explore new markets.

Kasun then examines how products within the comprehensive, open source WSO2 enterprise middleware platform can be used to meet a retail enterprise’s IT requirements. He concludes by presenting examples of how retail customers are leveraging WSO2’s platform today.

The white paper can be downloaded at

About the Author

Kasun Indrasiri is a software architect at WSO2 and the product lead of WSO2 Enterprise Service Bus. He is an elected member of the Apache Software Foundation, a project management committee member and committer for the Apache Synapse ESB project. His expertise lies in enterprise integration, integration platform as a service (iPaaS) solutions and designing highly efficient message processing systems, and he has provided technology consulting on numerous customer engagements.

About WSO2

WSO2 uniquely delivers on the promise of the connected business. It offers the only completely integrated enterprise platform that enables businesses to build, integrate, manage, secure and analyze their APIs, applications, and Web services—on-premises, in the cloud, on mobile devices, and across the Internet of Things. Leading enterprise customers worldwide rely on WSO2’s award-winning 100% open source platform and its robust performance and governance for their mission-critical applications. Today, these businesses represent nearly every sector: health, financial, retail, logistics, manufacturing, travel, technology, telecom and more. Visit to learn more, or check out the WSO2 community on the WSO2 Blog, Twitter, LinkedIn, and Facebook.

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(1) To directly access the source of the statistics, visit the Web page,, and click on “International Council of Shopping Centers Black Friday Shopping Study.”

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