"Given how quickly the digital marketing space is changing, we need to update the Medical Technology Industry Report to reflect the current role digital marketing is playing in this." Holley Malia, Founder and President of Grey Matter Marketing, Inc.
San Francisco, CA (PRWEB) June 18, 2015
San Francisco, CA -- (June 18, 2015) -- In Spring 2013, Grey Matter Marketing, a full-service medical technology marketing agency, fielded an online survey of 108 marketing professionals employed by U.S. medical technology companies. From the survey responses, Grey Matter Marketing developed the First Annual Medical Technology Industry Trend Report - a five-part guide providing medical technology marketers with a roadmap for leveraging the biggest digital marketing opportunities available.
The brief, five-minute survey can be accessed at, Grey Matter Marketing 2015 Digital Marketing Survey. Survey participants who respond by June 26, 2015 will be entered into a drawing for a $250 Visa Gift Card.
“Med tech companies are facing challenges with the business models they used to compete with in the past,” said Holley Malia, Founder and President of Grey Matter Marketing, Inc. “More than ever, success requires strong customer engagement and delivering value-added services and information. Given how quickly the digital marketing space is changing, we need to update the Medical Technology Industry Report to reflect the current role digital marketing is playing in this. We know that some med tech companies are still trying to figure things out and understand the real value of going digital, while a few others are already swimming deep in the digital marketing waters.”
“In spite of working in one of the most cutting edge industries, med tech companies in general don’t have a great reputation for being digitally innovative when it comes to marketing,” commented Valerie Barro, Adjunct Marketing Professor in the Department of Finance, International Business and Marketing at Santa Barbara City College, Director of Digital Marketing at Grey Matter Marketing, and principal architect of the survey. “Med tech companies aren’t adopting digital marketing like other B2B industries are. It is time we asked ourselves, ‘Are we really marketing laggards or have we stepped it up over the last few years?’”
Ms. Malia added, “Survey participants interested in learning more about digital marketing as it relates to medical technology companies – including the latest trends, ROI and how to sell-in digital marketing to the management team – can also request a risk-free digital marketing briefing.”
About Grey Matter Marketing
Grey Matter Marketing is an award-winning, full-service healthcare marketing agency based in San Francisco and Santa Barbara, California, working with medical technology companies who offer new solutions to meaningful healthcare problems and helping them map out a blueprint to grow their market share, thought leadership, and brand dominance. For more information, visit GreyMatterMarketing.com.
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