Upside Business Consultants Launches Blog About Google's Mobile Friendly Algorithm Update

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Upside Business Consultants announces new article to help small business community get ready for Google’s anticipated April 21st, 2015 mobile friendly update.

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Making your website mobile friendly is not just important for SEO, it is often the right thing to do for website visitors to improve how they interact with your brand.

According to Google, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.” In response, Upside Business Consultants, a Long Island marketing firm that specializes in SEO and Internet Marketing has just released a comprehensive, informational blog entitled: “Get Ready For The April 21st 2015 Google Mobile Friendly Algorithm Update.”

The blog provides tips on how to protect one’s rankings from Google’s April 21st Mobile Algorithm Update (Mobilegeddon). Owner, Doug Betensky, expresses the importance of being prepared, and how this update could be bigger than Penguin and Panda updates.

According to industry experts, mobile-friendly websites will be favored in the search engine over websites that are not mobile-friendly. Websites that are not mobile-friendly may experience a rankings drop, especially on keywords that are in competitive niches.

“The impact could be substantial, especially if a website has a high volume of mobile visitors and lead generation or transactions are heavily dependent on a positive mobile user experience,” according to Mr. Betensky. Those with mobile-friendly sites could benefit the most, especially if competing sites do not get up-to-speed. “Optimizing your mobile experience is not just important for SEO, it is the right thing to do for website visitors and customers. Investing in a mobile-friendly website shows that you care and that you are taking a multi-channel approach to web marketing.”

What Does the ‘Mobilegeddon’ Google Algorithm Update Entail?

Only mobile rankings are expected to be affected by this update and not conventional desktop rankings. The update will evaluate a website on a page by page basis. In addition, the algorithm is expected to run in real time. This means that a company can benefit from upgrading its site as soon as Google picks up on the change.

Business owners are advised to test to see if their website is mobile-friendly, before making changes to their website.

“Simply test a website manually on a Smartphone device. Google the company name and look for a small label that reads “mobile-friendly” in the website description. If it reads “mobile-friendly” the website has passed the first test,” says Mr. Betensky.

In the blog, Upside Business Consultants shares two other important methods that should be used in conjunction with testing the site manually on smartphones. They also reveal six common website mobile-friendly fixes. Readers are also provided with a few helpful resources.

To learn more about the upcoming mobile algorithm update, the blog article can be viewed at: Call (516) 610-0922 for further assistance.

About Upside Business Consultants
Upside Business Consultants is a full-service marketing firm on Long Island, located in the heart of Hauppauge, New York. The marketing team specializes in a variety of services ranging from search engine optimization to social media marketing, pay per click management, video marketing and marketing consulting. Upside accelerates the growth of local businesses by implementing targeted marketing strategies and providing superior service to clients.

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Doug Betensky
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