Prefix Performance Launches Dealer Program with an American Adventure

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The new Minotaur RAM1500 conversion from Prefix Corporation is taking part in the 2015 America Adventure Rally, putting the custom vehicle in front of thousands of truck enthusiasts on its way to Las Vegas for the huge SEMA automotive conference.

Team Prefix

The Minotaur RAM® 1500 pick-up truck is a custom conversion offered from the Performance division of Michigan based Prefix Corporation®. This month, the truck will make its official entry into the market, becoming available through select “Prefix Performance” FCA® dealerships across the country.

Prefix Corporation began in 1979, developing innovative design and engineering solutions for the automotive industry. Today, the company operates six Midwestern facilities and has become a single-source American manufacturing, prototype, and concept vehicle solution, with wide ranging capabilities that support aviation, automotive, motion picture, and other industries. The Prefix Performance division specializes in low-volume production niche vehicles.

Similar to the TV show “The Amazing Race™” this year’s America Adventure Rally consists of nearly 30 teams making their way over 2000 miles during 7 days from South Dakota to Las Vegas. The teams need to solve difficult challenges (some physical, some mental) in order to find their next destination. At each location, teams compete in a variety of performance driving events that take place off-road and at professional race tracks along the route.

The Minotaur RAM truck conversion was engineered from a Baja racing heritage, designed from the same DNA found in championship desert race trucks. The aggressive stance of the vehicle is enhanced by the wide fenders that also integrate perfectly into the custom low profile front fascia. Going way beyond a simple lift-kit, Minotaur uses the race-proven KORE® Tactical Series suspension with custom designed FOX® 3” internal bypass racing shocks, providing the truck with an impressive 14” of suspension travel. This highly engineered system improves the overall vehicle stance for greater handling and stability at high speeds. The 4” of lift gives the 35” all-terrain General Grabber™ tires ample clearance and provides a remarkable approach angle of 41 degrees, and departure angle of 30 degrees. The aluminum skid-plate with red tow hooks completes the vehicle’s aggressive appearance. Additional features include custom Minotaur badging, embroidered floor mats, and integrated fog lights. Buyers have the option of adding a Viper inspired side exhaust and/or a cold air intake system that adds horsepower and enhances the aggressive exhaust note, 20” black and gray KMC XD Series™ wheels, and a variety of painted body parts to match the color of the truck. You can follow Team Prefix on social media as they post photos and video LIVE from this year’s America Adventure.

Additional companies supporting Team Prefix during the America Adventure include: Whistler electronics, TruXmart, WorkSport, & KORE Off-Road.

You can follow the team's progress during the adventure, at: (Twitter/Facebook) - @prefixcompanies

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