Family Video: Round It Up for Lymphoma Campaign Raises $4.7 Million for Lymphoma Research

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Over the past four years, Family Video has donated $4.7 million to the University of Chicago Medicine & the Lymphoma Research Foundation, on behalf of the Round It Up for Lymphoma campaign. 100% of donations have funded lymphoma research programs and patient education, in the hopes of one day finding a cure.

Lymphoma Research Foundation presents Family Video with the 2015 Hope Award

Continued support of the Lymphoma Biobank and the Lymphoma Research Foundation will truly make a difference in the fight against the disease.

Family Video, the nation’s largest movie and game rental chain has taken a leading role in the fight against lymphoma, the most common type of blood cancer in adults. On Saturday, May 9th, before a crowd of nearly 400 lymphoma patients and caregivers, the Lymphoma Research Foundation presented Family Video President Keith Hoogland with the 2015 "Hope Award". This award recognized the continued efforts of the Round It Up for Lymphoma campaign. The 2015 campaign raised $1.3 million for the Lymphoma Research Foundation and the University of Chicago Medicine.

Since Round It Up for Lymphoma's 2012 launch, $4.7 million in donations have supported the Lymphoma Research Foundation’s mission to eradicate lymphoma and serve those touched by this cancer, and the efforts of the Lymphoma Biobank at the University of Chicago Medicine. Established by the Hoogland family in 2013, the Lymphoma Biobank houses vital tissue samples. Using these samples, scientists can to develop new technology and treatments that will help patients live better and longer.

Between March 13 and 29, 2015, customers at Family Video donated to the program by rounding up their rental or sale transactions to the nearest dollar. Contributions from local businesses and grassroots events also added to another year of generous giving. For many employees and customers, these two weeks served as an opportunity to share stories of family and friends impacted by lymphoma.

Family Video President Keith Hoogland noted, “We are incredibly grateful to our customers, who have once again shown their generosity for this important cause. Continued support of the Lymphoma Biobank and the Lymphoma Research Foundation will truly make a difference in the fight against this disease – a difference made possible by the people who come into our stores.”

“Year after year, Family Video continues to demonstrate an incredible commitment to raising funds and awareness for lymphoma,” added Meghan Gutierrez, Chief Executive Officer of the Lymphoma Research Foundation. “The funds raised by Family Video and their generous patrons support the Lymphoma Research’s Foundation’s mission to eradicate lymphoma and serve those touched by this disease, and promise to bring us one step closer to a cure for this blood cancer.”

About Family Video - familyvideo.com
Family Video is the largest movie and game rental chain in the United States, operating more than 775 stores in 19 states and Canada. The company has developed more than 650 retail strip centers, with tenants ranging from Fortune 500 companies to local community retailers.

About The University of Chicago Medicine’s Lymphoma Program - http://uchosiptals.edu/lymphoma
The first hospital to use chemotherapy and identify lymphoma subtypes and advancement treatment protocols, the University of Chicago Medicine has a proud history in Lymphoma research and care.

About the Lymphoma Research Foundation - lymphoma.org
The nation’s largest non-profit Lymphoma organization devoted exclusively to funding innovative research and serving the lymphoma community through a comprehensive series of education program, outreach initiatives and patient services. To date, LRF has awarded more than $56 million in lymphoma-specific research. The Hope Award, presented to Family Video this year, recognizes distinguished service and commitment among LRF's volunteers and supporters.

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Kristin Martino
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Heather Hanrahan
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